Wednesday - June 24th, 2026
Apple News
×

What can we help you find?

Open Menu

Bootstrapped to Exit: How Justin Gray Built, Sold & Now Backs Founders

  1. Bootstrapped to Exit: How Justin Gray Built, Sold & Now Backs Founders Alejandra Santos 1:01:19

Serial entrepreneur turned VC, Justin Gray, joins Alejandra to unpack how he built LeadMD from a bedroom idea to $17M in revenue, exited at the top of the market, and why his operator-immersive VC model bets on singles, doubles, and triples, not unicorn lottery tickets. We get tactical on making revenue predictable, using equity to retain A-players, diagnosing a real pipeline (not hope), and knowing when it’s time to sell emotionally and operationally. If you’re scaling a services or vertical SaaS company, this is your masterclass.

You’ll learn: bootstrapping vs. VC, GTM hiring that actually works, partner ecosystems that spark M&A, and how to prep your business so buyers believe your forecast.

Hit follow, share with a founder friend!

Show notes/highlights.

  • Bootstrapping mindset vs. venture fuel

  • Building predictable revenue (and what “real pipeline” means)

  • Equity as a retention engine in services

  • Timing the exit: performance + founder energy

  • Operator-immersive VC: hands-on GTM help

  • Partners as your M&A on-ramp

You can connect with Justin Gray on 

https://www.linkedin.com/in/inrevenue/

Hi there! I’m Alejandra Santos, a lifelong learner and business strategist passionate about helping people turn their life’s work into a lasting legacy. I’m the founder of Into the Next, where I guide business owners—especially those nearing retirement—through growth, value building, and successful business exits.

With over 16 years of experience as a CFO-COO and consultant, I've supported companies from startup to scale. My mission is to ensure your business thrives and becomes a wealth-generating asset for your next chapter.

Beyond work, I love hosting my podcast Scale to Exit, exploring nature, traveling, and learning about wellness practices. I’m here to connect, grow, and make meaningful change—one relationship at a time.

Let’s build something lasting, together.