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January 16th, 2025

Podbike: The Future of Sustainable Urban Mobility

  1. Podbike: The Future of Sustainable Urban Mobility Ian Peterman 1:01:07

Have you ever dreamed of driving a vehicle that combines the convenience of a car, the freedom of a bike, and the benefits of eco-friendly, sustainable design?

In this episode of the Conscious Design Podcast, host Ian Peterman chats with Per Hassel Sørensen, founder of Podbike, about their innovative e-assisted four-wheel vehicle that’s redefining urban commuting.

Per shares how his passion for cycling led to the creation of Podbike and dives into the challenges of designing a safe, efficient, and sustainable vehicle. You’ll learn about its unique features like the pedal-by-wire system, four-wheel suspension, and eco-friendly materials, as well as the journey from hand assembly in Norway to large-scale production in Czechia.

Notable Moments:

00:00 – Guest Introduction

01:01 – Per’s Early Passion for Cycling

06:36 – The Birth of Podbike and Prototyping

19:06 – Tackling Design Challenges

31:40 – Advancements in Comfort and Suspension

37:02 – Optimizing Motor and Wheel Design

48:16 – Testing for Compliance and Safety

54:42 – Expanding Markets and Production

About Per Hassel Sørensen and Podbike AS

Per Hassel Sørensen is the Product Developer, Founder, and R&D Manager at Podbike AS. He specializes in mechanical design, digital and analog electronics, including high-current and high-voltage systems, advanced Li-ion battery management systems, as well as other electric, mechanical, and hydraulic equipment.

Per has been granted over ten patents for inventions spanning electronics, hydraulics, and mechanical engineering.

Learn More about  Per Hassel Sørensen and Podbike AS

Linkedin: https://www.linkedin.com/in/per-hassel-s%C3%B8rensen-77913b4/

Facebook: https://www.facebook.com/thepodbike/Instagram: https://www.instagram.com/thepodbike/?hl=en

X:https://x.com/thepodbike?lang=en

Website: podbike.com

YouTube Channel: http://bit.ly/3sG7VEi

Blog: https://bit.ly/3kltV6s

Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT

Join our Newsletter: https://bit.ly/2U8IlMS

Visit our website: https://www.petermanfirm.com/

We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

If you enjoyed this episode, give it a thumbs up, subscribe to our channel, and share it with your network!

What do you think about the future of sustainable transportation? Share your thoughts in the comments!

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.

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