Welcome to another exciting episode of “Accelerate Your Business Growth,” where

your host Diane Helbig dives deep into innovative strategies for small business

success. Today, we’re joined by Michelle Cooper, the CEO of Alchemy Accounting and Bookkeeping, a Profit First Professional, and acclaimed author. Michelle has transformed her

once small accounting office into a thriving online business, incorporating Coaching, consulting, and speaking. In this episode, Michelle emphasizes the critical shift from focusing solely on revenue to prioritizing profitability. She breaks down essential financial concepts, such

as gross revenue and profit margins, and explains how understanding these can ensure a more sustainable business model.

Michelle also addresses the importance of transparency in pricing, the societal norms around Money, and how gratitude can transform your financial outlook. We’ll explore practical steps for evaluating expenses, maintaining profitability, and communicating value to clients. Plus, don’t miss Michelle’s insights on how mindset profoundly impacts your financial health. Stay tuned as we uncover easy ways to increase your profit and create the financial future you desire.

If you are a small business owner or salesperson who struggles with getting the sales

results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and Education around topics that are important to you as a business owner or leader. The content comes from people who are experts in

their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises

to explore the many ways Diane can help you improve your business outcomes and

results.

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Diane Helbig Chief Improvement Catalyzer

Diane Helbig is a business advisor, trainer, award-winning author, speaker, and podcast host. As president of Helbig Enterprises, Diane helps businesses and organizations operate more constructively and profitably.

Diane is passionate about guiding business professionals through the challenges of planning and growing a business. From leadership to strategic planning to sales training, Diane provides her clients with expertise based on over 20 years of business leadership and sales experience.

Diane is the author of Succeed Without Selling, Lemonade Stand Selling, and Expert Insights, and is the host of Accelerate Your Business Growth podcast. Diane is a member of the Newsweek Expert Forum, Ashland University Women in Leadership Advisory Board, and NAWBO.