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Struggling to make professional videos that won't damage your brand's reputation? In this episode, video production expert Josh Schaidt reveals why not all content is created equal and shares the three essential types of videos every business needs: the how, what, and why. As founder of Lft Phi, Josh explains the crucial difference between casual content creation and professional video production, emphasising that the most important work happens before hitting 'record'.

Drawing from personal experience, Josh shares how video transformed his career during an 18-month unemployment period, ultimately landing him a job because hiring managers had watched his content. He offers practical tips for improving production quality on a budget, including controlling variables like lighting and sound. Plus, he reveals why LinkedIn has become his primary platform for B2B video marketing.

Whether you're just starting with video or looking to elevate your production quality, this episode provides actionable insights for creating impactful business videos.

Guest's Platform Recommendation: LinkedIn for B2B video marketing

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.