Text Us 🧠 (Fan Mail)

Can we trust reviews anymore, or have they become part of the marketing game? In this episode of Mindful Bytes, we discuss the reliability of online reviews. With the rise of fake and paid reviews, can consumers trust what they’re reading anymore? The podcast panel explore how reviews have evolved, and how marketers are manipulating them. From buying fake reviews to the possibility of buying bad reviews to sabotage competitors, this episode asks the hard question: are reviews still trustworthy? Join Brian, Shawna, Olivia, and Ashton as they discuss personal experiences, potential solutions, and some ideas for what might come next in the review landscape.

What to Expect:

• The Shift from Brand Loyalty to Review-Based Purchasing: We discuss how consumers have moved away from relying on brand names to trusting reviews—and whether that trust is misplaced.
• The Problem with Fake Reviews: How marketers are buying positive reviews to increase sales, and the tricky ethics behind incentivizing reviews for untested products.
• Can We Trust Influencers? Olivia raises the question of influencer credibility and the lack of regulation on paid endorsements.
• The Possibility of Bad Reviews Being Bought: Brian explores whether companies might be paying for negative reviews to harm competitors.
• Signs of Fake Reviews: Tips on how to spot repetitive, unnatural, or overly generic reviews that might be red flags.
• A Future of Verified Influencers? Brian shares an idea, could platforms create a rating system for influencers to help consumers determine their trustworthiness?
• Word-of-Mouth’s Comeback: Brian shares another idea based on how consumers are increasingly trusting friends’ recommendations over online reviews, and how social media could play a role in connecting buyers to trusted reviewers.

Support the show

Let's Figure This Out Together:

• Schedule a Discovery Call
• Book Brian for a Keynote, Speaking Engagement, Team Workshop or Interview
• Get Help with Digital Strategy, Consulting, or Coaching

Affiliate Links:

• Launch your own podcast on BuzzSprout
• Join us LIVE in VR at the Killer Bee Studios by grabbing an Oculus headset. Plus, earn some reward points from Meta!

Most Recent Episodes

December 2, 2024

Bluesky: A New Decentralized Social Media Platform and Battling Burnout

Text Us 🧠 (Fan Mail)In this episode we'll introduce you to Blue Sky, a new social media platform focused on putting users in control of there data and controlling what you see in feeds....

Listen · 33:32

October 4, 2024

Meta Flexed Their AI Muscle at Meta Connect 2024: Image Editing, Meta Ray-Bans & The Orions AR Glasses

Text Us 🧠 (Fan Mail)Curious about the latest in AI and mixed reality Technology? Discover how Meta is pushing the boundaries with groundbreaking innovations. Join Shawna, Olivia, and Brian on...

Listen · 37:04

September 26, 2024

From TikTok for Kids (Zigazoo) to Instagram For Teens

Text Us 🧠 (Fan Mail)How safe is social media for our kids? On this episode of Mindful Bytes, we explore the app Zigazoo, often dubbed "TikTok for kids." Discover how Zigazoo aims to provide a...

Listen · 31:02

Load More Episodes

Brian Curee Mindful Bytes: Tech Trends, Social Media Insights, and Digital Strategy

Welcome to Mindful Bytes, your go-to podcast for exploring the intersection of technology, social media trends, and digital strategy. Join our dynamic team of hosts as they dive into the fast-paced, ever-changing world of tech and social media, offering unique insights, practical tips, and a lot of laughs along the way.

Meet Your Podcast Panel:
• Brian Curee: A seasoned Gen X business leader and digital strategist, Brian isn't afraid to ask the tough questions that make you reflect on the 'why' and 'how' of the digital tools we use.
• Shawna Curee: The wellness-focused Xennial, Shawna explores the impact of technology on our well-being and how to use it for a healthier, more balanced life.
• Olivia Yetman: A savvy Millennial with her finger on the pulse of social media trends, Olivia shares the hottest tips to keep you ahead of the curve.
• Ashton Curee: Our Gen Z tech enthusiast, Ashton is always on the lookout for the coolest gadgets and latest innovations in the tech world.
• Plus, don’t miss special appearances by Maggi Thorne, an American Ninja Warrior and tech enthusiast, who brings her unique flair to our discussions.

Why Listen?
Using the ART Framework (Awareness, Reflection, Transformation), we bring you thoughtful conversations on everything from digital wellness to the latest in social media strategy. Whether you're a tech newbie or a seasoned pro, Mindful Bytes offers something for everyone.

Join Us!
Tune in to Mindful Bytes and navigate the digital landscape with us, one byte at a time. Subscribe now and stay updated on the latest in tech trends and digital strategy.