Leadership Pivot: A Story of Resilience and WINNING
Host Mike Phillips welcomes the extraordinary Robin Wilson this week on The Leadership Toolkit podcast! Robin begins by sharing her story of a career pivot that thrust her into entrepreneurship and leadership, demonstrating why she is a beacon of resilience and Innovation and exemplifying this truth remarkably. Robin is the powerhouse behind SCP Agency and EPIC BDC, leading an all-woman executive team to deliver next-level innovation in the automotive, RV, cycle, and powersports industries. Robin’s mission is to help people uncover their superpowers, Robin is redefining what it means to lead with creativity, passion, and purpose.
We dive into several key components of leadership:
✨ Resilience: The agility to recover from setbacks and view failures as setups for future successes.
✨ Visionary: The ability to identify opportunities where others see obstacles.
✨ Action-oriented: Commitment to taking decisive steps, even when the entire path isn’t visible.
The Workbench: My Key Takeaways From This Episode
1️⃣ Setbacks are not stop signs: Every failure carries the seed of an equivalent advantage. It’s about perspective and persistence.
2️⃣ Embrace change as the only constant: Transitioning from mortgage banking to digital marketing was no trivial pivot for Robin, demonstrating immense adaptability and the courage to embrace the unknown.
3️⃣ Capitalizing on necessities: Identifying and addressing a gap in the market was fundamental to SCP Agency’s success, emphasizing accuracy in spotting market needs.
4️⃣ Visionary thinking precedes realization: Robin’s foresight into the evolving social media landscape led to the birth of Social Grenade, showcasing the power of forward-thinking.
5️⃣ Perseverance and Education are pivotal: Engaging in continuous learning and an unwavering determination to move forward against all odds are non-negotiable for success.
Check out these key moments during the show:
00:00 – Welcome to The Leadership Toolkit
02:15 – Robin Wilson’s Journey to Leadership
08:30 – Navigating the 2008 Mortgage Crisis
14:50 – Launching SCP Agency: Helping Small Businesses Thrive
19:00 – Breaking into the Automotive Industry
25:30 – Social Media Strategy for Automotive
31:00 – Building a Tribe Through Strategic Content
38:45 – Introducing Social Grenade
45:10 – The Power of Congruent Messaging
49:30 – Goal Setting: A Leadership Perspective
💼 If you’re looking for leadership inspiration, Robin’s insights are a must-hear!
🔗 Tune in LIVE every Wednesday at 12:05 PM MDT /2:05 pm EST and learn how to find your leadership superpower. Don’t miss it!
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* Disclaimer: The views and opinions expressed by guests on this show are solely those of the guest(s) and do not necessarily reflect the views or opinions of the host, producers, or any affiliated parties. The host and production team make no representations as to the accuracy or completeness of any information discussed by guests on the show. Listener discretion is advised.
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