From Trauma to Triumph: Serena’s Journey of Resilience and Empathy
From a childhood shadowed by her father’s involvement in a satanic cult to finding herself in witness protection, Serena’s journey is not just about survival—it’s about triumph. By 23, she had not only battled addiction and homelessness but also climbed the corporate ladder and purchased her first home. Serena’s story is a testament to resilience and the power of a servant’s heart. Inspired by her mother’s unwavering faith in her, she founded Pulse Marketing, a company that prioritizes empathy and service. Her transformative journey is an inspiring example of how our past doesn’t define us but fuels our drive to create meaningful change.
As we navigate the nuances of empathy and connection in business with Serena, the importance of aligning company values with genuine care for employees becomes clear. We introduce the L-U-V principle—Listen, Understand, and Validate—as a cornerstone for communication that resonates deeply with clients and teams alike. This episode also highlights the profound impact podcasts can have, especially for those grappling with Trauma or at risk of suicide. Join us as we explore how sharing stories and authentic experiences can foster healing and understanding, encouraging everyone to use the podcast as a bridge to meaningful conversations and positive change.
(03:10) Transforming Trauma Into Business Success (62 Seconds)
(05:29) Overcoming Challenges to Graduate High School (69 Seconds)
(08:09) Struggles of Starting a Business (169 Seconds)
(19:31) Client Success Story Through Video (104 Seconds)
(24:26) Emotional Reflection on Family Dynamics (36 Seconds)
Serena has overcome extreme obstacles, personally and professionally. She started
her life in witness protection, nine different foster homes, teenage addiction,
homelessness, to her husband's recent suicide. Serena has faced unimaginable
adversity. Despite her challenges, she found a real sense of purpose along the way.
Her storys most inspiring part is her strength, resilience, and ability to look fear in the
face and give it a little wink. She brings a wealth of knowledge and insight from
industries across the corporate landscape. Drawing from over 17 years of experience in
executive leadership roles before founding Pulse Marketing in 2013. Her thought-
provoking story inspires others to embrace challenges and do it with passion. Serena
profoundly relates her unique experience to everyday advertising campaigns striking a
nerve with every audience.
Leveraging a strong background in strategic planning, market research, advertising, and
company culture. She has built an award-winning marketing and advertising agency.
Pulse Marketing has won national and international awards for web design, video
production, and creative services. We are a collaborative team of expert storytellers
who dig deep to engage consumers on an emotional level.
People don’t fall in love with ideas; they fall in love with how those ideas make them
feel. We connect people with brands by creating engaging content, purposeful graphics,
thought-provoking web designs, and meaningful advertising campaigns that capture the
heart of every business.
Our work reaches far beyond what we do every day – We know that business is not just
about business its about People. When you invest in others, lifting them towards their
potential together, you will accomplish extraordinary things.
https://www.linkedin.com/in/serenamastin/
heartofcreative.com
serenamastin.com
NEWSLETTER: https://view.flodesk.com/pages/64e2b98cca259e13f0890575
SERVING JOURNAL: https://www.amazon.com/dp/B0CSNSY1M1
PODCAST SWAG: https://millions.co/doing-business-with-a-servant-s-heart-san-jose
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