E443:📦WHAT B2B ECOMMERCE LOOKS LIKE INSIDE ONE OF THE WORLD'S LARGEST SNACK MAKERS! | MARK FRENETTE – THE HERSHEY COMPANY | B2B COMMERCE CORNER #76 | THE ECOMMERCE EDGE Podcast
- E443:📦WHAT B2B ECOMMERCE LOOKS LIKE INSIDE ONE OF THE WORLD'S LARGEST SNACK MAKERS! | MARK FRENETTE - THE HERSHEY COMPANY | B2B COMMERCE CORNER #76 | THE ECOMMERCE EDGE Podcast Jason Greenwood 51:56
📦Mark (https://www.linkedin.com/in/mark-frenette-56257832) is the B2B Digital Commerce Manager for Hershey – https://www.thehersheycompany.com
📦For more than 125 years, Hershey has made moments of goodness for people around the world with their iconic, beloved brands
📦Hershey creates moments of goodness through more than 90 brands and beloved products, including chocolate, sweets, mints and other great-tasting snacks as well as their Hershey theme park
📦In this episode, Jason & Mark discuss what it takes to deliver B2B eCommerce at scale, globally within the context of a world famous CPG brand
Enjoy!