In today’s competitive landscape, success requires more than traditional approaches; it demands a deep understanding of human behavior and the flexibility to adapt. Leaders like Anthony Coppedge emphasize the value of diverse experiences, advocating for a shift from profit-centric philosophies to a client-focused mindset through his Outcome Driven Alignment Model (ODAM). By prioritizing client satisfaction and leveraging leading indicators, organizations can better navigate market changes and foster meaningful Relationships.

Coppedge also highlights the importance of balancing human-centric and system-centric approaches, promoting continuous Innovation and collaboration across teams. His four-quadrant model emphasizes aligning customer values with brand messaging, enhancing personalization and brand loyalty. To thrive, businesses must break down silos, encourage cross-functional teamwork, and remain attuned to customer needs.

To explore these insights further, visit Anthony Coppedge’s website for free resources that can help you implement these strategies in your organization. Take the next step toward fostering innovation and a client-focused culture today!

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.