From a theater and tutoring background to founding Higher Scores, an SAT/ACT prep company, Lauren Gaggioli showcases her adaptability and entrepreneurial spirit. After successfully growing Higher Scores and selling it in 2021, Lauren shifted her focus to helping entrepreneurs master organic SEO strategies. She emphasizes the importance of taking imperfect action and refining skills through experience, encouraging aspiring business owners to embrace this mindset.

In her approach to SEO, Lauren advocates for using tools for effective keyword research and suggests conducting regular SEO assessments. She highlights the significance of consistent content creation, advising that at least one well-researched blog post be published monthly. Lauren also stresses the need to maintain a unique voice in content while balancing the use of AI in content creation.

For those looking to enhance their online presence, Lauren offers a valuable resource: a free DIY website audit available at her website. This audit is an excellent starting point for entrepreneurs seeking to improve their website’s performance and visibility. Don’t miss out on the opportunity to elevate your digital strategy

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.