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Navigating the Evolution of Agency Structure and Services with Veronique Zayas, Founder of HatchMark Studio

  1. Navigating the Evolution of Agency Structure and Services with Veronique Zayas, Founder of HatchMark Studio Whitney Lee 44:44

Join us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive into how HatchMark Studio masters branding, visual systems, and helps clients stay on-brand across multiple platforms.

🔥 What You’ll Learn:

  • Why a strong social media presence is key to brand success
  • How cohesive messaging across channels boosts business
  • The power of partnerships and collaborating with other agencies to deliver specialized services
  • Real-world examples of how smart branding leads to higher revenue

💡 Whitney also shares her own agency’s shift toward integrating PR, social media, and more to meet today’s demands. They explore how the agency world has moved from siloed services to seamless, holistic solutions.

👥 Key Insights:

  • Building a dream team that’s ready to grow with you
  • Clear communication and flexibility: essential tools for thriving in any agency
  • How to attract clients that align with your values and vision
  • Leading with purpose while navigating the challenges of team dynamics

Tune in for an inspiring deep-dive into branding, agency growth, and the changing landscape of marketing services.

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Connect with Veronique on Instagram

HatchMark Studio Website

Connect with HatchMark Studio on LinkedIn

Connect with Whitney on Instagram

Connect with Whitney on LinkedIn

True Story PR Website

Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

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