-Creating Your Personal Brand Story, Day 5 of "The Confident CEO Journey"
In this episode, I talk about The four P’s of Story
Branding: People (the Hero and the Guide), Places (where is the hero and what are they struggling with), Purpose ( your why, your values, and your Hero’s need for you), and Plot (what is your CTA and where you will take the Hero.
-The importance of storytelling in branding.
-Elements of a compelling brand story.
-How to align your story with your business mission.
-Using your story to connect with your audience.
-Examples of successful brand stories and lessons learned.
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Julie is a highly sought-after speaker, business coach, and author dedicated to empowering entrepreneurs to build and grow successful businesses.
With a passion for helping women establish and expand their brands, Julie has become a trusted advisor for many women. Certified in Tiny Habits, Julie leverages her expertise to guide individuals toward positive behavioral changes that lead to lasting success.
Her coaching expertise extends beyond this domain, as she is also a Thrive Global Certified coach, providing holistic guidance to her clients whenever they need it. Julie's impressive achievements include publishing her book in September 2021, quickly soaring to the top of multiple categories, earning the coveted #1 spot.
Building on this success, she is currently preparing to release the audiobook version and already has plans for future publications. As a dynamic speaker, Julie has captivated audiences with her insightful talks and has been featured on prominent media outlets such as ABC, NBC, and FOX. She delivered her first TEDx Talk at the TEDx MellenStreet in November 2023.
