I had the incredible opportunity to sit down with Karl Becker, a seasoned expert in the sales world, on our latest podcast episode, “Iceberg Selling and the Human Connection”.

We peeled back the layers on what truly makes a sales conversation successful, and Karl’s insights were nothing short of transformative.

Here are 3 key takeaways 🚀 for all the professionals out there looking to refine their sales approach:

🌿 Embrace the Human Element: Sales isn’t just about closing deals; it’s about *building meaningful Relationships* and understanding the 90% beneath the surface that influences decision-making.

🔄 Recognize the Journey: Every potential customer is at a different stage in their buyer’s journey. *Patience* and open-ended questions are your best tools for co-creating the right path forward.

🧭 Alignment Over Everything: The best business relationships are grounded in shared values and goals. Prioritize alignment and *trust your gut* to find partners that resonate with your ethos.

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505: Turning Purpose Into Impact – Fanning the Flames:

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Elzie Flenard The Mayor of Podcast Town

I knew I wanted to be an entrepreneur as a teenager. I would create my own board games and basketball leagues in my bedroom. I would dream of flying cars and spend hours solving problems with business ideas.

I've had just about every job out there - I was a janitor for a short time, I've worked fast food, I worked in an ammunition factory (wasn't a bad gig actually), I've cleaned the bottom of barges --- I even worked in a CD manufacturing company! I've worked in corporate as an electronics technician, electrical engineer and operations manager.

These experiences shaped me. They helped me become the business leader and entrepreneur I am today. I've been podcasting since 2016 and I look forward to many more years of having conversations with bright minds from all walks of life.

I get to live my dream of being an entrepreneur. I get to chart my own path and impact others through my work ... I'm truly Livin' the Dream!