Marketing is not a one-and-done kind of deal. It’s not like you can put effort into the launch, marketing it well, coming up with a great strategy and so much more, to just then throw in the towel. Some business owners seem to think that they only need one marketing campaign for the entirety of their business, which is absolutely not true. Today, we’re going to be focusing on how you can cater to the ongoing need of your business for marketing, so if you’re interested, keep reading.

Social Media

When it comes to marketing, social media is going to be your best friend. There is nothing else that allows you the reach that these platforms provide, which means that you need to be making the most of them. This is going to include doing things like posting regularly, and ensuring that the content is engaging and informational. Or, at the very least, that it’s entertaining. 

Social media is also a fantastic way to communicate with your customers and other users, ensuring that you can get high-quality feedback on what you can improve. Doing this allows you to market your business as someone who cares as you pay attention to the feedback being given.

Ensure that you are using all platforms, and making the most of the different types of media. For example, picture posts on Instagram need to be of the highest quality if they are going to do well.

Trade Shows

There are going to be times when you need to market your business to other businesses, and trade shows are a prime example of this. It’s essential that you do everything that you can to make your business as appealing as possible, including having a pitch prepared for anyone who seems interested. You should be putting the effort in here, looking into things like a tube display for your trade show booth to provide visual aids to anyone coming to take a look.

More than anything, trade shows are about confidence and the ability to sell yourself and your business. It is perhaps one of the biggest marketing challenges that you may face.

Traditional Marketing Methods

Of course, last up we have the traditional marketing methods. Traditional marketing is not dead, and if you’re treating it like it is then you are going to be missing out on a whole load of potential customers. You want to make use of things like billboards, TV advertisements, posters, and whatever else you can think of. This will help you to reach a wider audience, and the more that people see you around in different places, the more likely you are to get stuck in their heads.

Too many businesses forget the importance of marketing, but we hope that going forward yours is not one of them. If you choose to ignore the advice that we’ve given you, then don’t be surprised when months down the line your business fails because nobody knows who you are.

Originally Published on https://www.breakfastleadership.com/

Michael Levitt Chief Burnout Officer

Michael D. Levitt is the founder & Chief Burnout Officer of The Breakfast Leadership Network, a San Diego and Toronto-based burnout consulting firm. He is a Keynote speaker on The Great Resignation, Quiet Quitting and Burnout. He is the host of the Breakfast Leadership show, a Certified NLP and CBT Therapist, a Fortune 500 consultant, and author of his latest book BURNOUT PROOF.