By Corey C. Walker Why Every Small Business Needs an Email List (and How to Start One) In the modern business landscape, small businesses… Originally Published on https://www.themarketingspecialist.com/blog

By Corey C. Walker Artificial Intelligence (AI) is no longer a luxury reserved for big corporations—it’s a game-changer for small… Originally Published on https://www.themarketingspecialist.com/blog

By Corey C. Walker In 2025, Instagram Reels continue to be a powerful tool for creators looking to engage their audience. One growing trend is the use of Reels for vertical storytelling—creating mini-series that unfold over multiple episodes, capturing attention and building a loyal following. This approach leverages the mobile-first format to deliver immersive, dynamic […]

By Corey C. Walker As we enter 2025, Instagram’s algorithm has evolved, significantly affecting how users interact with content, particularly Reels. The platform has focused on improving the user experience and making it easier for people to discover content that matches their interests. In 2025, key updates have altered how Reels are prioritized, making creators […]

A lively group “We’re running a sweepstake in the office about how long it’ll be before you make it onto LinkedIn Lunatics” So, said a friend of mine a year ago. At the time I didn’t know what LinkedIn Lunatics was but now I very much do 😔 What is LinkedIn Lunatics? For those who don’t know it’s […]

By Corey C. Walker Hey there, social media superstar! If you’ve been using Instagram for your business, you already know how powerful Reels can be for grabbing attention and boosting engagement. But guess what? In 2025, we’ve got a secret weapon to make your Reels game even stronger—Generative AI! Gone are the days of spending […]

By Corey C. Walker As we enter 2025, Instagram’s algorithm has evolved, significantly affecting how users interact with content, particularly Reels. The platform has focused on improving the user experience and making it easier for people to discover content that matches their interests. In 2025, key updates have altered how Reels are prioritized, making creators […]

THE THOUSAND POST SPRINT — One person’s extreme challenge to test the power of connections on social media [Part 2 of 2] You can’t please everybody Last December I undertook a gargantuan social media challenge partly to learn more about human behaviours and the algorithm that sits behind LinkedIn and partly because I was bored; in this second […]

By Corey C. Walker Meta is stepping up mobile video editing with Instagram Edits, launching in February 2025. This move comes as creators search for CapCut alternatives following its temporary removal due to the TikTok ban. While Meta has a history of strategic moves, like launching Reels after TikTok’s India ban, Instagram Edits aims to […]

By Corey C. Walker Creating engaging content on Instagram Reels requires careful attention, especially when using voiceovers and subtitles. These two elements can significantly enhance your videos, making them more accessible and impactful. Here’s how to use them effectively. The Power of Voiceovers Voiceovers bring your visuals to life, whether you’re explaining something, telling a […]