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Adapting To The Changing Buyer’s Journey In A Digital Age &Raquo; Img 2023

Adapting to the Changing Buyer’s Journey in a Digital Age

/*! elementor – v3.17.0 – 08-11-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} The buyer’s journey in the B2B sector has undergone significant transformation, largely driven by digital innovation and changing consumer behaviors. In today’s market, buyers are more informed, connected, and empowered than ever before, often conducting extensive research and forming opinions […]

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Good Grief &Raquo; Good Grief E1731430350544

Good Grief

Here, in the United States of America, we just had the quadrennial shouting match we call our presidential elections. We are a very divided country. We have been divided since our founding according to how much government we want and where the locus of power should reside, federal, state, or local. Now we are also […]

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How To Measure The Success Of Your Coaching Programs &Raquo; Img 2023

How to Measure the Success of Your Coaching Programs

/*! elementor – v3.17.0 – 08-11-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block} How to Measure the Success of Your Coaching Programs Implementing a coaching program for your sales team is an investment, but how can you be sure it’s paying off? Measuring success in coaching is about more than tracking sales numbers—it’s […]

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Ai “Personalization:” Everything Old Is New Again &Raquo; Ai Personalization Cartoon

AI “Personalization:” Everything Old is New Again

Alan Culler and I are comfortable calling ourselves “old sales guys.”  Recently, we each watched a video where a consultant described how a company could connect with its customers using information that they already had, “personalizing” the customer experience. The young man wasn’t a great presenter, but there was nothing wrong with the content he […]

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The Role Of Trust In Long-Term Customer Relationships &Raquo; Img 2023

The Role of Trust in Long-Term Customer Relationships

The Role of Trust in Long-Term Customer Relationships In today’s world, where customers are bombarded with countless sales pitches and endless information, it can be difficult to stand out from the competition. Yet one factor consistently drives customer loyalty and long-term relationships—trust. Trust is not just a soft, intangible element in business relationships; it has […]

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A Conversation With Wayne Simien &Raquo; Robramseyerpic2 1

A Conversation with Wayne Simien

Wayne Simien shares his experience training under different coaching styles that have influenced his career as a college basketball All-American and NBA player. He highlights Coach Self for establishing a standard based on toughness and Pat Riley’s ability to motivate a group. Wayne simultaneously comes to a realization that blending toughness with trust makes for […]

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