Josef Schinwald’s path through Eastern philosophy, e-commerce, and media has influenced his unique viewpoint on marketing, framing it as a crucial investment rather than just a cost. With a varied background that includes overseeing a newspaper in Latin America and venturing into the vibrant realm of podcast guesting, Josef underscores the essential role of storytelling and effective communication in boosting brand visibility and fostering audience connections. 

He provides practical strategies for enhancing marketing efforts, including the significance of strategic positioning and personalized email pitches. He also highlights the role of artificial intelligence in crafting tailored content and introduces tools for tracking podcast performance. By encouraging the creation of resource landing pages and assessment tools, Josef offers a roadmap for turning marketing into a powerful asset for growth and success.

To learn more about transforming your marketing strategy and elevating your brand, grab a copy of his book The Fast-Track Formula to High-End Podcast BOOKINGS and schedule a complimentary discovery call at no cost by visiting Guest Experts On Air. 

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.