Explore the incredible journey of Mike Begg, from his roots in retail to pioneering e-commerce with AMZ Advisors. In this episode, we uncover Mike’s transition from retail and real estate to becoming a leading voice in e-commerce strategy and Amazon selling tips. We dive into AMZ Advisors’ response to pandemic challenges, insights from client success stories, and strategies for global expansion and effective workforce management.

Let’s trace Mike’s pivotal shift into e-commerce and the founding of AMZ Advisors, discussing the impact of recent global events on their approach. Gain practical Amazon selling tips, such as the importance of GS1 barcodes, optimizing product imagery, and common pitfalls brands encounter. Discover inspiring client success stories, including one in child education products, and how AMZ Advisors maintained client relationships through challenging times.

Explore Mike’s firsthand experiences with global expansion and managing an international workforce, along with deep dives into Amazon’s advertising network, AI’s role in SEO, and effective cross-platform advertising strategies.

Whether you’re an e-commerce enthusiast, business owner, or digital marketer, each episode promises actionable insights and inspiring narratives to propel your journey in the ever-evolving world of online retail. Join us as we uncover the strategies and stories behind e-commerce success with Mike Begg and AMZ Advisors.

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Anika Jackson Creative Strategist, Podcaster

Anika is a mother, community volunteer, philanthropist, marketing and communications strategist and podcast host. As a marcom executive, she has done it all including experiential marketing/ event production, launch marketing, public relations, digital, and influencer throughout her multiple decade career.

She is a member of the Quickbooks Small Business Council, as well as on the Advisory Board for the Women in Leadership program for UCSB’s PaCE; advisor for Junior League of Los Angeles’ 2022 – 2023 President; Co-founder and board member of Learn Grow Lead; and Ballona Wetlands Philanthropy Chair for National Charity League’s Pier Chapter.

In Anika’s newest role, she is an adjunct professor at USC Annenberg School for Communication and Journalism, teaching graduate students in both the Masters of Public Relations and Advertising as well as the Masters of Digital Media Management programs.