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PR Predictions for 2025 with Jen Berson, Founder and President of Jeneration PR

  1. PR Predictions for 2025 with Jen Berson, Founder and President of Jeneration PR Whitney Lee 55:33

In an industry where it’s common to keep your cards close to your chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community. 

Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more! 

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True Story PR Website

TheWhitneyLee.com

Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

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