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High Stakes PR: Building Campaigns Like Someone's Life Depends On It with Drew Piers, Managing Director, Partner – Sachs Media Group

  1. High Stakes PR: Building Campaigns Like Someone's Life Depends On It with Drew Piers, Managing Director, Partner - Sachs Media Group Whitney Lee 44:56

How do you cut through the noise to tell stories that matter?

In this episode, Whitney sits down with Drew Piers of Sachs Media to unpack the ever-evolving world of public relations, advocacy, and storytelling. From navigating political turbulence to driving nonprofit missions, this conversation dives deep into the power of authentic communication and the strategies that make it work.

Drew shares his journey in public affairs, revealing how research and audience insights shape impactful campaigns. He and Whitney explore the nuances of leadership, the role of language in framing issues for diverse audiences, and the surprising dynamics of agency acquisitions.

Whether you’re a nonprofit leader, a PR professional, or just curious about how storytelling shapes public opinion, this episode is packed with insights on staying visible, relevant, and effective in today’s fast-paced world.

What You’ll Learn:

  • The secrets to authentic storytelling and why it’s more critical than ever.
  • How nonprofits can navigate uncertainty with strategic communication.
  • The importance of understanding audience perspectives and using the right language.
  • Insights into leadership, agency Growth, and navigating generational shifts in PR.

đź’ˇ Discover the tools to craft messages that resonate and drive action. Tune in now!

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True Story PR Website

TheWhitneyLee.com

Whitney Lee True Story Public Relations, Principal

Whitney Lee, APR, CPRC, is a marketing and PR expert and the founder of True Story Public Relations – an award-winning creative agency helping companies in the hospitality, travel, and tourism industries get in front of the right people with the right message.

With a master’s degree in integrated marketing communications from Florida State University, an Accreditation in Public Relations (APR), and a Certification as a Public Relations Counselor (CPRC), Whitney left her fancy corporate job in Destin, Florida, at age 26 and started as a freelancer, helping small businesses to get more visibility, clients and customers. Today, True Story has grown into fully-remote agency of ten, serving clients all over the US and internationally.

She was named Scarlett Magazine’s “Woman of the Year” in PR, one of the “Five Most Dynamic Women Leaders Ruling the PR Industry” in the CIO Times and one of United Way’s 40 under 40. Her insights are regularly featured in well-known media outlets like 850 Business Magazine, Emerald Coast Magazine, and the She Who Wins podcast with Renee Bauer to name a few.

Whitney is also a keynote speaker and the host of True Story: The PR Podcast where she shares marketing and PR tips, as well as insightful info on best practices of leading and working in a fully-remote agency.

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