1. 174. Why Mental Toughness Matters for Weight Loss (and Life) Esther Avant 1:05:16

Let’s call a spade a spade and acknowledge that losing weight can feel really F’ing hard, sometimes.

Developing mental toughness is really important if you don’t want to give up any time things feel difficult.

When most of us hear the term “tough,” we think of a masculine, militant, no-pain-no-gain type attitude.

What if that was all wrong?

Today’s episode is a review of a book called Do Hard Things by Steve Magness and it’ll help you redefine how you see toughness.

I’m sharing my biggest takeaways from the book for developing unwavering confidence, setting better goals, and taking back control of your life.

Esther Avant Health & Weight Loss Coach

Esther Avant is a health industry veteran with over 17 years of experience in fitness, nutrition, and wellness related roles. She is a certified sports nutritionist, personal trainer, wellness coach, and owner of EA Coaching, which has provided holistic health & lifestyle coaching since 2015.

Her mission is to help women live their happiest, healthiest, and most confident lives and to change the fact that the majority of women are so preoccupied with their weight and bodies that they never fully pursue their passions. She knows that if more women prioritized their health, they’d be able to unleash the confidence and focus they all need to leave their mark on the world

Esther is also a boy mom and Navy wife who has lived and traveled all over the world while running her EA Coaching.