This week on The Joy of Cruising Podcast, I am delighted to welcome Mike Jason, President, StarVista LIVE, one of the world’s largest producers of music-themed cruises. StarVista LIVE offers a diverse collection of eight theme cruises covering a cross-section of music genres all generally aimed at 55-plus cruisers. StarVista LIVE’s flagship cruise is the Malt Shop Memories Cruise which features the music of the 50s and 60s, and artists have included the likes of the Beach Boys, Frankie Valli and Dion. Other theme cruises are the Soul Train Cruise which has starred artists such as Earth, Wind & Fire, Smokey Robinson, and Kool and the Gang; The Country Music Cruise which has featured Vince Gill, Kenny Rogers and Alabama; ‘70s Rock & Romance Cruise with the likes of Peter Frampton, and America; Ultimate Disco Cruise which has featured Gloria Gaynor, and KC and The Sunshine Band; Flower Power Cruise featuring Three Dog Night, and Blood Sweat & Tear; Sandy Beaches Cruise headlined and curated by Delbert McClinton; and, their newest event, The Big Easy Cruise, featuring New Orleans jazz, funk, and R&B and just premiered in November.
Mike is one of the few passionate cruisers I wrote about in two books of The Joy of Cruising Trilogy. Mike and StarVista LIVE was in my first cruising book, The Joy of Cruising, in Malt Shop Memories in a section called “Theme Cruising: Two Passions in One.” In my new release, The Joy of Cruising Again, I decided to circle back to Mike to cover how StarVista LIVE fared with the pandemic. The pandemic’s effect on the cruise lines was major but the impact on operators of theme cruises is about as significant a crisis as they are likely to face. Every consequence of COVID-19 on the cruise lines is exacerbated for a company dependent on full-ship charters, particularly a music-oriented theme cruise company. Not only are they dependent on what the cruise lines do (who are dependent on the Center for Disease Control), but they had two sets of stakeholders they had to maintain ongoing relations with during the cruising shutdown—guests, who in theme cruising are very likely repeaters, and performers, also likely to have an ongoing relationship with StarVista LIVE.
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Paul C. Thornton started writing at 58 years old incited by the task of delivering a father-of-the-bride speech at his daughter’s wedding. Told to talk about memories of Kina growing up; among Disney trips, high school sports, proms, and first boyfriends, Paul divulged the most powerful memory of all, when Kina was six and his life changed forever. At the end of the talk—as they say—"there wasn’t a dry eye in the house.” It was both liberating and cathartic to release secrets that had tortured Paul for 30 years. Needing to hold on to that feeling of release and empowerment, when he returned to his hotel Paul started his memoir, provocatively titled White Man’s Disease.
Paul’s just completed book, The Joy of Cruising Again, is his fourth; the third in The Joy of Cruising trilogy, and follow-up to the fun, upbeat, award-winning The Joy of Cruising, and Cruising Interrupted. The Joy of Cruising Again is the finale of the series but Paul won’t give up his passion. Besides continuing to cruise as much as possible, Paul hosts The Joy of Cruising Podcast, a weekly conversation with one of the dozens of passionate cruisers featured in the books and other global cruise personalities.
The cruise-themed books are a stark departure from Paul’s debut: White Man’s Disease, a memoir described as “gripping and inspiring” in the press release announcing it as the winner of the North Street Book Prize for Memoir and Creative Nonfiction about Paul’s harrowing brush with death, the journey of recovery from trauma, resilience and ultimately transformation. White Man’s Disease is at once poignant, sad, tragic, funny, and compelling. (And, if I could get a dollar for everyone who asks what White Man’s Disease means, I would be a wealthy man!) Despite their very different subjects, at the heart of White Man’s Disease and The Joy of Cruising Trilogy is passion and how passionate people do wondrous things. Paul just started a sequel to White Man’s Disease; a fun, and hopefully inspirational tale called Gracefully. In addition, he is planning a podcast series that deconstructs White Man’s Disease.
Paul is originally from Brooklyn and Long Island, New York. After serving in the US Army and simultaneously earning a bachelor's degree in business, he attained his MBA and then spent concurrently, 17 years in corporate management, and 23 years in small business ownership. After leaving corporate, he started a career in higher ed. He earned a doctorate, attained tenure as a business professor, and subsequently moved into administration in Dean or Executive Director positions before retiring in 2021.
Paul lives in Mooresville, North Carolina with his wife Cheryl and considers cruising with their children and grandchildren life’s ultimate escape. Paul longs to cruise as much as the people he writes about in The Joy of Cruising Trilogy.
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