117 – Small Business, Big Targets: Protecting Against Cyber Threats
- 117 - Small Business, Big Targets: Protecting Against Cyber Threats 35:48
Are you aware that small businesses are the number one target for cyber attacks? In a world where digital threats are escalating, it’s crucial to understand the risks and defenses that can protect your livelihood. Join us on this episode of “The Good, Bad, and Ugly of Business” as we dive into the nuances of cybersecurity with expert Paul Tracey, founder and CEO of Innovative Technologies. Discover how you can safeguard your business against increasingly sophisticated cyber threats.
“Hackers are not some kid in a hoodie in a dark room; they are sophisticated, well-backed corporate entities.” – Paul Tracey
In this episode, host Catryn Becker and cybersecurity expert Paul Tracey discuss the evolving landscape of digital threats and why small businesses are particularly vulnerable. Paul shares his insights on the common misconceptions about cybersecurity, explaining why many small business owners might feel a false sense of security. He emphasizes the importance of proactive measures, illustrating with real-life examples how small businesses are often targeted not despite, but because of their size and presumed lack of sophisticated defenses.
Paul also delves into practical steps that businesses can take to enhance their cybersecurity. From understanding the basics of IT security to implementing more advanced protective measures, listeners will learn about the tools and strategies that can shield their businesses from cyber threats. The conversation highlights the necessity of staying informed and prepared in an era where cyber attacks are not a matter of if, but when.
This episode is not just about scaring you with potential risks; it’s about empowering you with knowledge and solutions. Whether you’re a small business owner or someone interested in the intricacies of cybersecurity, there’s invaluable advice and expert knowledge waiting for you. Tune in to learn how to turn your cybersecurity concerns into confident protection.
Connect with Catryn Becker
- Website: https://optimizewe.com/
- Email: Catryn@OptimizeWe.com
- LinkedIn: https://www.linkedin.com/in/catrynbecker/
- YouTube: https://youtube.com/@TheGoodBadAndUglyOfBusiness?si=2KYT_qpi6eOwEOQT
- Instagram: https://www.instagram.com/relax_with_catryn
Connect with Paul Tracey
- Website: https://www.upstatetechsupport.com/
About Us: https://www.upstatetechsupport.com/about-us-media-focus/
Facebook: https://www.facebook.com/ITechnologies
LinkedIn, business: https://www.linkedin.com/company/10590816
LinkedIn, personal: https://www.linkedin.com/in/paul-tracey-277a9a101/
About Catryn Becker
Catryn Becker is a keynote speaker, international best-selling author, two-time Guinness World Record holder, and respected podcast host.
As the founder of Optimize We, Catryn Becker oversees the design and implementation of comprehensive wellness programs for successful women and their teams. With a background in environmental engineering, business strategy, and holistic practices, Catryn blends technical expertise with a profound understanding of human potential. Catryn challenges limiting stereotypes and encourages a re-evaluation of societal norms. Normal means average, and her clients are anything but average! She believes in thinking differently and empowering others to do the same. A key concept she champions is “pregret”—the idea that failing to learn from past regrets keeps us stuck in the present and prevents us from achieving our future potential. Through her holistic approach, which integrates cosmic elements and business strategies, Catryn has guided her clients from heartbreak to marriage, loneliness to family, scarcity to prosperity, and disease to freedom.
She holds a Bachelor of Science in Engineering from Colorado School of Mines, a Master of Science in Environmental Systems Management from Southern Methodist University, and an MBA in Strategy and Innovation from SDA Bocconi School of Management. Catryn has certifications in Life Coaching, Aromatherapy, Feng Shui, and Digital Marketing.
About Paul Tracey
Paul P. Tracey II has been recognized for inclusion in Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Mr. Tracey serves as the chief executive officer at Innovative Technologies, a role he has held since 2012. In this capacity, he oversees the operations of the company, engaging directly with clients and prospects to assess and mitigate their cybersecurity risks. Mr. Tracey’s leadership has been instrumental in guiding the firm through the challenges of the digital age, particularly in safeguarding against online threats. His expertise in compliance has positioned him as a leading figure in the industry, earning him widespread recognition for his contributions.
Before ascending to his current position, Mr. Tracey embarked on a career journey marked by dedication and a commitment to excellence. His professional path was significantly influenced by his personal experiences and academic pursuits. After becoming injured at work and facing a period of unemployment, Mr. Tracey pursued further Education at State University of New York (SUNY) Adirondack. This period of adversity catalyzed his interest in cybersecurity, leading him to roles in enterprise IT within health care organizations before establishing his own firm focused on protecting small businesses from cybercrime.
Mr. Tracey’s commitment to his field extends beyond his professional duties. He is an active member of the cybersecurity committee of the National Small Business Association Leadership Council, where he contributes to shaping policies and strategies to bolster cybersecurity defenses among small businesses. This involvement reflects Mr. Tracey’s dedication to community service and advocacy for stronger cybersecurity measures across various sectors.
In addition to his professional achievements, Mr. Tracey has made significant contributions to civic organizations and creative projects. He served as the chief Technology officer for the Glens Falls Greenjackets football team for five years, demonstrating his commitment to local community initiatives. Furthermore, Mr. Tracey supports St. Jude Children’s Research Hospital through donations, showcasing his philanthropic spirit. His literary contributions include co-authoring Amazon Best Sellers “Cyber Storm” and “Compliance Made Easy” in 2022 and authoring “Delete the Hacker Playbook!,” both of which have established him as a thought leader in cybersecurity literature. He has been featured in various news segments across the United States and online, featured in over 1000 articles written by major news publications and industry leading publications, as well as being featured in multiple Podcasts including MSP Success and B2Beast. Most recently Paul has been working on a movie, ‘Cybercrime Investigations ‘, which had it’s L.A premier September 7, 2023 and is now available on Amazon.
Outside of his professional endeavors, Mr. Tracey enjoys playing bass, attending live music events, and motorcycling. These hobbies provide him with a balance between his demanding career and personal life. Looking ahead, Mr. Tracey is dedicated to continuing his efforts to educate businesses on cybersecurity compliance and proactive measures against online threats. His ongoing commitment underscores his role as a trusted advisor and expert in the field.
