In this week’s Braintrust Driving Change Podcast, we have a fascinating conversation with the CEO of Vitamix, Jodi Berg. Jodi is the 4th generation owner of Vitamix and an expert on both developing and identifying not only your own purpose but the purpose of those individuals around you.
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I come from a large Italian family. I’m number seven in the line of ten kids!
When my dad passed away some years ago, I was fortunate enough to be there as the end was coming. I was standing just to the right of his hospital bed; he was lying there with his eyes closed. All of a sudden, Dad opens his eyes. He looks up at the ceiling with a look of peace – and maybe accomplishment – on his face. Then he closes his eyes for the last time. I guess out of instinct, I reached down and kissed him on that prickly cheek one last time. My dad left a legacy in that life well lived! A legacy based on three main principles: Family, Service, and Dedication. I do what I do to carry on that legacy to the best of my ability.