Ep. 386: Vertical Specialization in Growing a Business – with Corey Quinn
- Ep. 386: Vertical Specialization in Growing a Business - with Corey Quinn Dan Hafner 35:44
Key Takeaways
Importance of Specialization
- Founders often resist specialization due to fear of limiting opportunities.
- Specializing involves saying yes to specific clients and no to others.
- Effective specialization can break the cycle of chaos and aid in achieving organized, scalable growth.
Steps to Specialize
- Identify a vertical market aligning with personal and business values.
- Perform a gut check: Ensure you genuinely care for your chosen industry.
- Evaluate the market size to assess the true potential for success.
Benefits of Specialization
- Simplifies marketing efforts by defining clear areas of focus.
- Enhances reputation, making a brand more referable.
- Repetition in solving specific problems builds world-class expertise.
- Encourages more organized sales processes with less business chaos.
Long-term Impact
- Specializing clarifies marketing strategies and associations, leading to targeted and efficient outreach.
- Establishes the business’s authority and credibility within the chosen market.
- Creates a competitive advantage by consistently delivering results in one market.
Next Steps For Agency Owners:
- Consider specialization options for current generalist agencies
- Evaluate potential for implementing outbound gifting strategies
- Download Corey’s free book “Anyone Not Everyone” at anyonenoteveryone.com for deeper insights
- Connect with Corey on LinkedIn for further engagement
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