Light Up Your Marketing with Bill Broas
- Light Up Your Marketing with Bill Broas Karl Staib 44:40
Join us for a discussion about developing a simple marketing system that works for your company. Billy Broas is the author of Simple Marketing for Smart People. One of my favorite parts of this interview is the 5 lightbulb method that he uses to attract his ideal clients.
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Billy Broas introduces himself as the author of “Simple Marketing for Smart People” and a marketing consultant. He shares how he got into marketing after initially working in the energy industry and how he had to learn marketing from scratch to promote his online beer brewing courses.
1. The five-light bulbs framework
He explains his “five light bulbs” messaging framework. My favorite was number 5. The customer’s desired future state and the benefits of your solution He emphasizes the importance of making a compelling argument for your approach (light bulb 3) rather than just focusing on the offer.
2. Applying the framework internally
I ask how the five light bulbs can be used to sell ideas and projects internally within an organization rather than just to external customers. Billy advises that the framework can be applied the same way, by clearly defining your unique approach and making a well-reasoned argument supported by evidence.
3. Feedback and continuous improvementÂ
He recommends regularly reviewing and updating your “message map” that captures the five light bulbs, incorporating customer feedback and insights. He suggests doing this on a weekly basis as part of a marketing meeting.
4. Closing and next steps
The discussion concludes with Billy encouraging listeners to check out his book “Simple Marketing for Smart People” to learn more about his approach. Karl thanks Billy for the insightful conversation.
Learn more about Billy Broas over at his website. You can also connect with him on LinkedIn.
As always, if you have any questions or want to submit an amazing guest for the podcast, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take one minute to rate the Systematic Leader podcast on your favorite platform. Thanks!
