The Secret to Successful Crowdfunding Campaigns, According to Marketing Expert Jason Fishman
In This Episode, I Uncover Jason Fishman’s Insight on How to Drive Traffic to Your Reg CF Campaign and Why Social Proof Is Key to Success
http://s4g.biz/08oct24
tl;dr:
Drive Traffic to Campaigns: Jason emphasized that driving significant traffic to Crowdfunding pages is essential for success. He noted that most campaigns fail due to insufficient visitors.
Importance of Social Proof: Successful campaigns often showcase early traction, which builds credibility. Raising over $100K early on can help attract cold investors who have no prior connection to the campaign.
Targeted Marketing: Jason shared how targeted digital marketing, such as advertising to specific audiences like equity crowdfunding investors, is a powerful tool to reach the right prospects.
Proactive Founders: Jason highlighted that the most successful crowdfunding campaigns are led by founders who are highly proactive and engage deeply with their networks, rather than relying solely on third-party agencies.
Test and Optimize: Jason’s marketing philosophy revolves around constantly testing different approaches, learning from the results, and optimizing campaigns to achieve better performance.
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