Revolutionizing First Aid for a Sustainable Future with Stacy Bernstein
- Revolutionizing First Aid for a Sustainable Future with Stacy Bernstein Devin Thorpe 25:43
I’m not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.
Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.
When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.
Devin: What is your superpower?
Stacy: I crave connection, authentic connection. I walk into a room, and I immediately don’t want small talk, like I want to know what makes you tick. I want to know where you come from. It’s very genuine. I think that because I do that, I’ve become a connector.
In today’s episode, I had the pleasure of speaking with Stacy Bernstein, the co-founder and Chief Brand Officer of All Better Co., a company revolutionizing first aid with better, more sustainable products. Stacy shared a compelling origin story that all parents can relate to—finding safe and effective solutions for their children’s everyday scrapes, bumps, and itchy skin.
All Better Co. was born out of necessity when Stacy and her co-founder couldn’t find safe alternatives to harsh chemicals for their kids. They created their first products, including the Don’t Scratch That patch and pen, to address mosquito bites without the use of steroids. “We couldn’t find it, so we went out and made it on our own,” Stacy explained.
What’s particularly exciting about All Better Co. is its commitment to sustainability. One of their standout products is the biodegradable Better Bandage, which eliminates the “forever chemicals” found in most bandages. “It’s better for you, it’s better for the environment, and it’s better than 90% of the bandages on the market today,” Stacy told me.
The company is currently raising capital through a regulated investment Crowdfunding campaign, giving everyday investors the chance to be part of their Growth story. With plans to expand into major retailers and build a $400 million company, Stacy envisions All Better Co. becoming a household name, much like The Honest Company in the baby care space.
If you’re passionate about sustainability and Innovation, All Better Co. is a company to watch—and perhaps invest in, as it grows and scales.
tl;dr:
* Stacy Bernstein co-founded All Better Co. out of a personal need for safer, more effective first aid products, starting with her Don’t Scratch That mosquito patch and pen.
* All Better Co. is addressing a stagnant first aid market by offering innovative, eco-friendly products, such as their biodegradable bandages, free from harmful “forever chemicals.”
* Stacy and her co-founder bootstrapped the company and are now raising capital through a regulated investment crowdfunding campaign, inviting people to invest in their vision.
* The company is expanding into Retail, with a focus on natural grocers, and has already gained a foothold in over 50 retail locations.
* Stacy emphasizes the importance of community and connection in both business and life, viewing these as integral to All Better Co.’s growth and crowdfunding success.
How to Develop Authentic Connection As a Superpower
Stacy’s superpower is the ability to create authentic connections with people, fostering a sense of community and support through meaningful interactions. Stacy describes how she walks into a room and immediately seeks genuine connection, bypassing small talk to learn what truly makes people tick. Her natural ability to build rapport allows her to become a connector, helping others find the right resources, people, or support systems.
One story that illustrates Stacy’s superpower is the creation of the Bearing All project during the COVID pandemic. Alongside her best friend, Stacy formed a community where people shared deeply personal stories about their family-building journeys, struggles with fertility, loss, adoption, and more. This project attracted over 100 essays from all over the world, providing a platform for vulnerable, authentic storytelling that connected people going through similar experiences. Through her outreach and passion for connection, Stacy built a powerful community of support and understanding.
For those looking to develop this superpower, Stacy offers actionable advice: Start small by initiating real conversations, even with strangers, and actively listen to their stories. Practice engaging with others by making meaningful, genuine comments and questions. It’s not about perfection but about progress. Stacy also emphasizes the importance of being in service to others, as listening and helping people feel heard builds community naturally over time.
By following Stacy’s example and advice, you can make authentic connection a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.
Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!
Guest Profile
Stacy Bernstein (she/her):
Co-Founder and CBO, All Better Co.
About All Better Co.: When it comes to everyday bumps, bites and burns, who knows better than mom? All Better Co. was founded by Stacy Bernstein and Merav Goldman, two LA-based entrepreneurial moms on a mission to modernize and innovate the first aid category with practical, clean and effective products. We are taking a second look at first aid. For decades, the family first aid kit has been dominated by harsh chemicals and single-use plastics. We’re revisiting these ingredients to create skin-first remedies that better meet the needs of the body’s largest organ—while doing less harm to the planet we share.
Website: allbetterco.com
X/Twitter: @getallbetter
Company Facebook Page: fb.com/allbetterco
Other URL: allbetterco.dalmoredirect.com
Biographical Information: I am a 14-year entrepreneur in the creative space. My passion lies with building and growing brands, creating deep, immersive partnerships with compelling narratives that ultimately yield beautiful, authentic and memorable experiences for the consumer and brand loyalists. In 2022, along with my Co-Founder, I launched my dream company, All Better Co. The brand was born out of our own personal needs. When we were looking for cleaner, safer products for our kids (specifically mosquito bites), we couldn’t find them, so…we made our own. We are on a mission to recreate your mom’s first aid kit.My strength is in relationship building and leveraging my own extensive network of professionals, influencers and industry leaders. In my role, I focus on Brand, brand strategy, growth, partnerships and building community. I am passionate about women in commerce, females as investors and all things women in sports.
Linkedin: linkedin.com/in/stacy-bernstein-1b59a328/
Instagram Handle: @getallbetter
Max-Impact Members
The following Max-Impact Members provide valuable financial support to keep us operating:
Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Ralf Mandt, Next Pitch | Add Your Name Here
Upcoming SuperCrowd Event Calendar
If a location is not noted, the events below are virtual.
* SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising Money from the crowd. Attend your first meeting free!
* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on October 15, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.
* SuperCrowdHour, October 16, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At October’s webinar, Devin Thorpe will provide an in-depth answer to the question, “How to Assess Your Crowd’s Potential for Investing?” Free to attend.
* Superpowers for Good Televised Live Pitch, November 13, 9:00 PM Eastern during primetime. We are now accepting applications from businesses raising capital via Regulation Crowdfunding for the Q4 Superpowers for Good Live pitch. Visit s4g.biz/q4app to apply. At the event, judges will select their pick, and the audience will select the SuperCrowd Award recipient. Put the date on your calendar to watch it live!
Community Event Calendar
* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET – Click on Events
* Community Revitalization, Thursdays, 10:00 AM Eastern.
* Community Capital Alternatives for Outdoor Recreation Challenges, Kathleen Minogue of Crowdfund Better speaking at American Trails, October 3, 10:00 AM, free.
* Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 – November 19, 2023.
* Krishi Janani PBC Crowdfunding Virtual Office Hour, Sep 21, 2024, Noon Eastern.
* Investment Week 24, October 19-20, 2024, Los Angeles.
* Crowdfunding Professional Association, Summit in DC, October 22-23
* Asheville Neighborhood Economics, date TBD following impact of Helene.
If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.
We use AI to help us write compelling recaps of each episode.
Get full access to Superpowers for Good at www.superpowers4good.com/subscribe
