Hannah uses her famous Shoe Store analogy to break down how to build an effective online marketing strategy. 

Walking you through every step of your potential client’s journey, Hannah explains how each cog in your marketing plan fits together and leads to a sale.

1. Window Display – your social media and online presence.

2. The Store – your website.

3. The Sales Associate & Shoe – your email sequence and lead magnet.

4. Making the purchase – client buying your service or booking a sales call. 

Resources mentioned:

Free Guide: Crystalize Your Message: https://www.showingupsolo.com/free-resources#crystal

Foundations For Success Program: https://www.showingupsolo.com/foundations

Set Up For Success Program: https://www.showingupsolo.com/set-up-for-success 

Want to support the show and help us bring you more free marketing advice?Buy our merchandise – https://www.showingupsolo.com/merchandise

Join our Patreon Membership for exclusive offers and bonus content – https://www.patreon.com/ShowingUpSolo 

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Hannah McCormick Marketing Coach & Consultant, Podcast Host

Showing Up Solo started as a way to make marketing more accessible to solopreneurs. Along with business bestie, Nicole, I launched our video podcast in January 2022.  Now over 40 episodes in, I'm taking it to the next level by offering 1:1 marketing coaching!

If you're an online service provider (or want to be one!) but... you're not sure how to find clients online, don't feel quite ready to hit "publish" on your website or don't have a clue where to begin with making a content plan... I can help! Head to showingupsolo.com to learn more.