Brent Rivard had a long, successful career in advertising, working for major ad agencies in New York and Toronto. But as he entered his 50s, Brent faced an industry that is focused on youth in both it’s work and it’s staffing. The average age of an individual working in advertising is just 29 years old.
Teamed with two advertising executives also in their early 50s, he is in the process of building a groundbreaking agency called “Geezer.” The new company is different from traditional agencies in two major ways:
- Geezer is focused on serving the 50+ market (the most lucrative segment of the population);
- The agency is staffed by seasoned veterans – all with 25+ years of experience in the advertising profession.
According to Brent, “Ageism is a big problem in the advertising agency world and we need to do something about it.”
Click here to learn more about Geezer and their unique approach to advertising.
Andy Levine is the creator and host of “Second Act Stories.” A fascination with storytelling and second acts, triggered the launch of this podcast. He lives in Ocean Grove, New Jersey about five blocks from the Atlantic Ocean. He manages a specialized marketing firm for his day job. He is always on the lookout for a good story and has traveled to Arizona, California, Florida, Georgia, Illinois, Massachusetts, Minnesota, Pennsylvania, New York, New Jersey and Virginia to conduct face-to-face interviews with podcast guests.
Scott Merritt is the co-host of “Second Act Stories.” He’s always had a natural curiosity about people and the paths they’ve followed to find success. After developing concepts for other podcasts focused on people and their careers, Scott was invited by Andy, a former colleague, to join “Second Act Stories.” A native of New York, he is now based in Atlanta, Georgia.
