The landscape of online business has transformed dramatically in recent years, driven by the rise of social media and advancements in Artificial Intelligence. Jodi Krangle, an experienced voice actor and podcast host, shares how she’s sustained a successful business as the industry experienced dynamic changes.  

Jodi covers the benefits of outsourcing, nuances of licensing deals, and the importance of understanding your unique value. Discover how Jodi distinguishes herself among thousands of voiceover artists while ensuring she takes time to recharge, allowing her to keep doing what she loves most.  

Tips for Maintaining Efficiency  

[00:12:20] Outsourcing to Increase Productivity 

[00:20:10] Leveraging Your Why   

[00:35:17] Nurturing Your Client Base   

[00:37:21] Increasing Visibility with a Website        

Playing the Long Game in Business  

– Outsource tasks you don’t enjoy so you can focus on what you love doing.  

– Understand the limitations of AI and know when to incorporate a human touch.  

– Establish yourself as a voice of authority to build trust and engagement.  

– Make yourself memorable to ensure opportunities for recurring revenue with clients.  

Establishing Emotional Connection  

Whether you’re selling a service or product, Jodi highlights why creating genuine connections with your audience is essential to the success of your business.  

“And most selling of any kind, advertising, marketing, branding, it’s all about being memorable. And if you’re not memorable, it’s a failed whatever. It’s a failed advertisement, it’s failed marketing, it’s failed branding. And if you really want to be remembered, you need to hit people in the heart. You need to make them care about who you are. You can’t just show them. We don’t buy based on logic. We buy based on emotion.” – Jodi Krangle 

Connect with guest, Jodi Krangle:   

Website – Jodi Krangle  – Voice Actor 

Podcast  – Audio Branding Podcast 

Instagram – Jodi Krangle 

Facebook – Jodi Krangle Business Page 

YouTube – @JodiKrangleVO  

Connect with host, Virginia Elder:    

Website – Reaching Abundance   

Facebook – Podcast Abundance Business Page   

Instagram – Podcast Abundance   

LinkedIn – Virginia Elder   

YouTube – @ReachingAbundance   

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.  

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Virginia Elder Founder | Podcast Editor & Manager

With a robust foundation of 15+ years in project management, client service, and strategic organization, I make things happen. I shine brightest in the behind-the-scenes support role, aiding entrepreneurs in becoming visible through content marketing. Podcasting is just one avenue; my expertise lies in helping you expand your reach, attract leads, and boost revenue, all while you focus on what you do best.

My journey into podcast editing began with a simple 'yes' to a friend's podcast project in 2019. This led to a whirlwind of copywriting and audio editing endeavors, eventually liberating me from my 9-5 job and empowering me to forge my own business path. Moreover, it enabled me to live my dream of walking my kids to and from school daily.

When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to me, you're gifting yourself the freedom to concentrate on serving your clients, nurturing leads, and envisioning your business's next big leap. I handle the content creation, editing, and publishing process, allowing you to breathe easy and concentrate on your passion.