Unlock the hidden potential of your podcast with insights that go beyond the traditional metrics of direct sales. Discover how to measure your podcast’s ROI using eight innovative metrics from your brand authority, client engagement, and much more. Learn how to quantify mentions, backlinks, and speaking opportunities into tangible dollars, all thanks to your podcast. 

Secrets to Elevating Your Podcast’s Value: 

(03:30 – 05:27) Boosting your Brand Authority 

(12:55 – 14:42) Repurposing Your Podcast Content 

(20:31 – 22:27) Team Morale & Recruitment 

(28:19 – 29:45) Amplifying Brand Affinity 

(33:37 – 34:58) Summarizing Each of the 8 Ways You’ll Find Non-Traditional ROI 

The 8 non-traditional ways you can measure Return on Investment from your podcast  

• Brand Authority 

• Client Engagement 

• Content Repurposing Value 

• Networking Opportunities 

• Team Morale and Recruitment 

• Lead Nurturing 

• Brand Affinity 

• Market Research 

Podcasting as a Tool for Business Growth 

Most business owners get stuck in tunnel-vision mode, expecting podcast ROI to surface from direct sales. However, there are 8 less obvious and more valuable ways your podcast creates return on investment, you just have to know to look for them and how to measure them.  

Emphasis is added throughout the episode to establish starting metrics and periodic measurement periods, because without a starting point, how can you know if you’ve grown?  

Savings from your repurposing efforts, connections and referrals made from networking in the podcast “world,” and recommendations or sales made because of the emotional connection potential customers feel toward your brand are all measurable. Are you measuring them? 

Connect with me: 

– Website: https://www.podcastabundance.com

– Instagram: https://www.instagram.com/podcastabundance

– LinkedIn: https://www.linkedin.com/in/virginiaelder

– YouTube: https://www.youtube.com/@ReachingAbundance  

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. https://calendly.com/podcastabundance/30min 

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Virginia Elder Founder | Podcast Editor & Manager

With a robust foundation of 15+ years in project management, client service, and strategic organization, I make things happen. I shine brightest in the behind-the-scenes support role, aiding entrepreneurs in becoming visible through content marketing. Podcasting is just one avenue; my expertise lies in helping you expand your reach, attract leads, and boost revenue, all while you focus on what you do best.

My journey into podcast editing began with a simple 'yes' to a friend's podcast project in 2019. This led to a whirlwind of copywriting and audio editing endeavors, eventually liberating me from my 9-5 job and empowering me to forge my own business path. Moreover, it enabled me to live my dream of walking my kids to and from school daily.

When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to me, you're gifting yourself the freedom to concentrate on serving your clients, nurturing leads, and envisioning your business's next big leap. I handle the content creation, editing, and publishing process, allowing you to breathe easy and concentrate on your passion.