Aligning your podcast with your business mission expands your brand’s reach. This allows you to share compelling content on your own show and effectively market yourself as a guest on other podcasts. 

Consistently delivering engaging content that resonates with your audience and authentically reflects your brand values is crucial for the Growth of both your podcast and your business.

Learn how to align your podcast with your brand’s mission by defining your ideal listener, establishing content pillars, and continuously refining your content strategy based on listener engagement. 

Optimizing Your Podcast and Your Business

(04:55) – Reinforcing Your Brand’s Mission and Understanding Your Ideal Listener

(06:30) – Benefits of Establishing Content Pillars   

(08:23) – Aligning Your Podcast with Your Business Goals 

(10:38) – Improving Engagement with Strategic Repetition and Refinement   

“Then, as you go in time, your business evolves and so will your content. So go back to those content pillars and refine them. Change them. Allow for that growth. Reestablish what you want to talk about and why. But always go back to the question, does this support my business’s goals?” – Virginia Elder

Connect with host, Virginia Elder:    

Website – Reaching Abundance   

Facebook – Podcast Abundance Business Page   

Instagram – Podcast Abundance   

LinkedIn – Virginia Elder   

YouTube – @ReachingAbundance   

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.  

Most Recent Episodes

December 13, 2024

No-Nonsense Strategies for Online Business Growth | Katie Miller | Ep 44

The constant barrage of online business tips and strategies can be overwhelming and confusing for entrepreneurs. It's hard to know what online business advice to trust amongst a sea of conflicting...

Listen · 44:20

December 5, 2024

Nurturing Trust and Connection: Leveraging Strategic Engagement | Hillary Gale | Ep 43

Are you effectively engaging potential clients in your marketing funnel? Marketing success for financial advisors hinges on strategic content and strong connections with key audiences.  In today’s...

Listen · 46:42

November 28, 2024

Building Abundance, One Step at a Time | Tae Kim | Ep 42

The classic fable "The Tortoise and the Hare" illustrates that slow and steady progress leads to success. This same principle applies to reaching financial contentment: patience and persistence are...

Listen · 40:12

Load More Episodes

Virginia Elder Founder | Podcast Editor & Manager

With a robust foundation of 15+ years in project management, client service, and strategic organization, I make things happen. I shine brightest in the behind-the-scenes support role, aiding entrepreneurs in becoming visible through content marketing. Podcasting is just one avenue; my expertise lies in helping you expand your reach, attract leads, and boost revenue, all while you focus on what you do best.

My journey into podcast editing began with a simple 'yes' to a friend's podcast project in 2019. This led to a whirlwind of copywriting and audio editing endeavors, eventually liberating me from my 9-5 job and empowering me to forge my own business path. Moreover, it enabled me to live my dream of walking my kids to and from school daily.

When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to me, you're gifting yourself the freedom to concentrate on serving your clients, nurturing leads, and envisioning your business's next big leap. I handle the content creation, editing, and publishing process, allowing you to breathe easy and concentrate on your passion.