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Podcasting for Financial Service ProfessionalsBalancing Money-Making Activities and Purpose-Driven Content | DJ Olojo | Ep 55

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1. Balancing Money-Making Activities and Purpose-Driven Content | DJ Olojo | Ep 55 Podcasting for Financial Service Professionals 48:16

You started down the financial path because you wanted to help people. As your business developed, you gained knowledge and skills that would also help those who don’t fit your ideal client profile because they can’t afford your services. Now, you’re stuck in the great divide between business and passion. 

But DJ Olojo knew he could have access to plenty of properties that are already vacant or that people WANT to sell while also helping families who WANT to stay in their home. You CAN have both a helpful, fulfilling personal brand built from your passion to help others AND a thriving business where you serve those at an elevated economic status. 

There are a few golden nuggets he shared about his authority-building journey: 

• Creating a financial budget and timeline 
• Strategically planning podcasting into the marketing budget 
• Recognizing ROI via avenues other than direct client acquisition 
• Outsourcing editing and management of his content to preserve his energy and time 

The Balancing Act of Business and Purpose   

(00:34) Balancing Business and Personal Brand 

(10:43) Strategic Planning for Personal Brand 

(16:01) Calculating Budget for Brand Building 

(27:19) Overcoming Challenges in Podcasting 

(33:01) Outsourcing Content for Brand Sustainability 

(46:03) Embracing Purpose in Business Journey 

DJ’s abundance mindset is obvious when he says, “By helping those folks, I’m doing them, or their generation, a good deed that inevitably will come back to me in some way, shape, or form.” 

Faced with the lack of immediate audience feedback in podcasting and dealing with online criticism, there is a candid discussion on overcoming insecurities and the importance of genuine passion in creative pursuits. We also explore the practicalities of sustaining a podcast, including the decision to reduce episode frequency to maintain quality and personal balance. The episode encourages listeners to embrace their current life season, seek out opportunities that align with their passions, and live a life rich with purpose and without regrets. 

Equipment & software used to record & produce this episode: 

Riverside.fm  

Samson Q2U mic 

Logitech 4k webcam 

This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.

Connect with guest, DJ Olojo: 

The Foreclosure Fix book & website

YouTube

Instagram @DJ Olojo

LinkedIn 

Connect with host, Virginia Elder:     

Podcast Production Services Website

Instagram @PodcastAbundance

LinkedIn @VirginiaElder

YouTube  

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Virginia Elder Founder | Podcast Editor & Manager

With a robust foundation of 15+ years in project management, client service, and strategic organization, I make things happen. I shine brightest in the behind-the-scenes support role, aiding entrepreneurs in becoming visible through content marketing. Podcasting is just one avenue; my expertise lies in helping you expand your reach, attract leads, and boost revenue, all while you focus on what you do best.

My journey into podcast editing began with a simple 'yes' to a friend's podcast project in 2019. This led to a whirlwind of copywriting and audio editing endeavors, eventually liberating me from my 9-5 job and empowering me to forge my own business path. Moreover, it enabled me to live my dream of walking my kids to and from school daily.

When you entrust your raw audio and video recordings, web copy dreams, weekly newsletter musings, and blog post aspirations to me, you're gifting yourself the freedom to concentrate on serving your clients, nurturing leads, and envisioning your business's next big leap. I handle the content creation, editing, and publishing process, allowing you to breathe easy and concentrate on your passion.