Andrea Lefkovits journey into the skincare industry was not a typical one. It all began during the COVID-19 pandemic, a time when many people found themselves in isolation and reevaluating their careers. For Andrea, this period of reflection and innovation led her to take on a completely new challenge.

Her connection to skincare was personal and familial. Andrea’s father-in-law, a respected dermatologist in Manhattan, had developed a remarkable cream called Virginskin, initially designed for post-laser treatment. After his passing, Andrea realized that this beloved product had a lasting impact on his patients. Determined to keep his Legacy alive, she took it upon herself to learn the ins and outs of the skincare industry, transforming from educator to student in a new, complex field.

Launching a skincare brand was no easy feat for Andrea. Despite her background in Education, she found herself in uncharted territory, needing to learn about product formulation, social media, public relations, and the intricacies of the beauty industry. There were moments of doubt and caution, but Andrea approached these challenges with the same methodical and thoughtful mindset that had guided her throughout her career in education.

This week, you’ll learn how Andrea went from educator to student as an entrepreneur, when Andrea realized her product can help Cancer patients post surgery and the importance of making business decisions based on good intentions.

LEARN MORE:

>> Follow her on ⁠Instagram⁠, ⁠Facebook⁠, and ⁠TikTok (https://www.instagram.com/virginskinbeauty),(https://www.facebook.com/virginskinbeauty), and (https://www.tiktok.com/@virginskinbeauty)

>> Check out her ⁠website (https://virginskinbeauty.com)

NSLS MEMBERS ONLY:

>> Listen to the bonus episode to learn Andrea’s advice for aspiring entrepreneurs and the importance of being receptive to feedback. (https://thens.ls/3ZbpuQa)

Mentioned in this episode:

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Corey Andrew Powell Cultural Commentator / Content Producer

Hey there! My name is Corey Andrew Powell. I'm a creative chameleon with a knack for donning multiple hats. From crafting compelling copy and producing engaging content to rocking the mic as a podcast host and weaving musical magic, I've got a diverse skill set that keeps things interesting.

My journey kicked off in 2011 at The Vitamin Shoppe, where I started as a copywriter and quickly found myself caught up in the whirlwind of rebranding campaigns, product development, and retail store expansions. Two years of hard work later, I proudly stepped into the role of Manager of Marketing Copy, steering the ship through the exciting waters of marketing creativity.

After three years of freelancing, in 2019 I joined the incredible team at the National Society of Leadership & Success ( NSLS), stepping into the role of Content Manager and Content Producer for the nation's largest leadership honor society, with over 1.3 million inspiring members.

In 2021 I became the proud host of the NSLS's beloved podcast, 'Motivational Mondays'! How cool is that? In my debut episode, I had the absolute honor of chatting with Tokyo Olympics silver-medalist Raven 'The Hulk' Saunders. We dove deep into the world of professional sports and had a heart-to-heart about the importance of mental health. Our audience has grown exponentially to over 250,000 listeners and subscribers.

My creative life has been an incredible journey thus far, and I’m always intrigued by what the future holds.