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May 14th, 2024

#1004 Social Media is Social | Deidre Tshien

  1. #1004 Social Media is Social | Deidre Tshien Lorraine Ball 11:38

How many times have you heard someone say, “s.ocial media is social”?   When you hear that, what do you wonder what it really means, or how you actually get social on social media?  That was the topic of my conversation with Deirdre Tshien co-founder and CEO of Capsho, the world’s first AI-powered Podcast Copywriter.

Dierdre’s explained a good strategy is based on more than just posting  content.  It is built on conversations and interactions with your audience.  To do this effectively, you need four types of social media posts.

  1. Awareness Post: Start with a question or statement to open a conversation and gauge interest.
  2. Elaboration Post: Dive deeper into the topic you’ve introduced, providing more value and demonstrating your expertise. Mixing interactive and informative content keeps your audience interested and establishes you as authority. 
  3. Community Post: You don’t have to have all the answers. Sometimes the best thing to do is share content from someone else.  Also, build community by letting your audience see the real you. Share information about your life and business and highlight the actions of your network (clients, partners, etc.) .
  4. Action Post: Wrap up with a call to action, inviting your audience to take the next step, like subscribing to your podcast or joining a webinar. Afterall that is why you are posting on social media, right? 
Lorraine Ball Marketing Strategist

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed

Today, this successful entrepreneur, author, professional speaker, and host of a weekly marketing podcast, More than a Few Words, brings creative ideas, practical tips, and decades of real-world experience to every conversation.

As the founder of the Digital Toolbox Community, she helps business owners use internet marketing to grow. And in her spare time, she loves to travel, and take photos. You can see her photos at

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