Get Noticed! Send a text.

Struggling to balance your passion for meaningful work with financial stability? Join Jim James's UnNoticed Entrepreneur podcast as he interviews Callum Armstrong, a New Zealand-based marketing coach who's cracked the code of purposeful entrepreneurship.

Discover how Armstrong leverages his marketing consultancy to fund Conservation Amplified, a charity amplifying environmental stories through podcasting. He shares invaluable insights on creating a sustainable business model that supports personal values, demonstrating how entrepreneurs can earn a living while driving social impact.

Armstrong reveals his strategic approach to balancing client work with conservation efforts, highlighting the importance of prioritising meaningful work over monetary success. Learn how to build a customer-focused business that provides flexibility to pursue passion projects and make a genuine difference.

Recommended Resource: Book – The Secret by Rhonda Byrne

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.