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March 25th, 2025

Delegate to Scale: Virtual Assistant Success

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Jim JamesDelegate to Scale: Virtual Assistant Success
  1. Delegate to Scale: Virtual Assistant Success Jim James 32:20

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In this eye-opening episode, Jim James speaks with Blendi Muriqi, founder of Delegate.co, about how virtual assistants from the Philippines can transform entrepreneurial Growth. Blendi reveals how his company matches businesses with top 1% talent, delivering 60-70% payroll savings while handling recruitment, HR, and continuity challenges. He shares insights on building a distinctive brand through bold colour choices and founder-centric marketing. The conversation explores why the Philippines offers exceptional value through English fluency, scalability, and skill competency—even for senior positions. Blendi candidly discusses lessons learned from ineffective ad spending and recommends focusing on organic growth and referral programmes instead.

Timestamps:

  • 00:45 Introduction to Delegate.co's virtual assistant solutions
  • 03:05 Why the Philippines offers exceptional value
  • 05:32 Differentiating through niche specialisation
  • 16:52 Strategic branding decisions
  • 23:25 Using referral programmes effectively
  • 25:06 Learning from advertising mistakes

#VirtualAssistant #BusinessScaling #OutsourcingStrategy

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Jim James Champion of the Unnoticed Entrepreneur

I was sold on the power of publicity to meet ambitious goals when I jumped out of the plane ✈ at the age of 17.

Since that slightly foolhardy stunt, I have always been on the side of the business owner who has a great story to tell but doesn't know how to get the recognition they deserve.

Since 1995 I have built brands and businesses as an entrepreneur. I've lived in Africa, America, China, Singapore, and the UK.

In 2022 I sold my PR Agency in Singapore.

Now I consult business owners on how to get noticed, host a podcast, a radio show, and publish books.

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