Episode #394: In this exciting episode of the Let's Go Win podcast, JM Ryerson sits down with Bill Walsh, a renowned sales expert, to delve into successful sales strategies and personal discipline. Bill Walsh shares his insights on simplifying the sales process: identifying the problem, presenting a solution, and confidently guiding the customer towards a decision. He discusses the importance of assuming the sale, where confidence in the value being offered plays a crucial role. Bill Walsh is the owner of The Objection Box, a high-level sales development program Coaching sales professionals on overcoming objections and getting deals done. Bill has coached over 2,000 people in the last 20 months, generating just under 4 million dollars with minimal ad spend, all through organic Growth and word of mouth.

JM and Bill engage in role-playing scenarios to demonstrate practical sales techniques, making abstract concepts tangible. Walsh's Three Buckets Philosophy categorizes people into supporters, encouragers, and customers, helping to focus interactions and time management. The conversation also explores the ethical side of sales, with Walsh redefining it as an honorable profession. This episode offers valuable insights for anyone looking to improve their sales skills, backed by Walsh's free challenge program available through his Facebook community. Tune in to learn how to elevate your sales game with discipline, Clarity, and ethical integrity.

Contact Bill:
Website: https://theobjectionbox.com
LinkedIn: https://www.linkedin.com/in/bill-walsh-941678113
Facebook: https://www.facebook.com/bill.walsh.31105
Facebook: https://www.facebook.com/groups/740815757350519
Instagram: https://www.instagram.com/billwalshofficial

Time stamps:
00:09 Introduction and Background 
05:54 Sales Fundamentals 
12:05 Sales Psychology 
22:15 Objection Handling
29:57 Sales Techniques
38:15 Training and Development
46:36 Referrals and Personal Growth

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JM Ryerson Leadership & Performance Coach

JM Ryerson, who has founded and sold three businesses, now channels his expertise into helping leadership teams achieve similar success. As a Leadership & Performance Coach, International Speaker, host of the Let’s Go Win podcast, and Best Selling Author of 'Let's Go Win,' 'Champion's Daily Playbook,' and 'Upgrade,' JM brings over 20 years of experience in building companies and leading sales teams to empower business owners across various sectors. Recently, his focus has been on the dentistry industry, guiding leaders to not only double their revenue in the first year through the core business principles he advocates but also to elevate their overall leadership proficiency. As the co-founder and CEO of Let's Go Win, JM's mission is to increase leadership, enhance culture, and help teams achieve peak performance. Driven by a passion for inspiring people to live their best lives and an unwavering belief in the potential within each individual, JM is dedicated to providing the tools necessary to transcend self-limiting beliefs. Raised in Montana and now residing in Boca Raton, Florida, with his wife Lisa and their two amazing boys, JM continues to inspire and motivate individuals to become open to the possibilities life holds.