Episode #397: In this insightful episode of the Let's Go Win Podcast, JM Ryerson sits down with Bennett Maxwell, the innovative CEO behind the rapidly growing cookie franchise, Dirty Dough. Bennett shares his incredible journey from selling candy bars as a child to scaling a successful business that’s not just about delicious cookies but also about making a meaningful impact on mental health and well-being.

Bennett dives deep into the challenges and triumphs of building Dirty Dough, including how the company went from 7 to 70 stores in just one year. He also opens up about his personal journey of health transformation, the importance of mental health in business, and how maintaining a strong company culture has been key to Dirty Dough's success. Whether you're an aspiring entrepreneur, a seasoned business leader, or simply interested in the intersection of mental health and business, this episode is packed with valuable insights and inspiration.

Tune in to learn how Bennett turned challenges into opportunities and discover the unique approach that sets Dirty Dough apart in the competitive cookie industry.

Contact Bennett:
Website: www.bennettmaxwell.com
Facebook: www.facebook.com/bennett.maxwell.3
Instagram: www.instagram.com/bennettmaxwell35
LinkedIn: www.linkedin.com/in/bennett-maxwell-703717126

Time stamps:
00:09 Introduction and Background
09:20 Mental Health and Business Philosophy
17:38 Business Growth and Challenges
26:35 Entrepreneurial Journey
35:48 Advice and Closing Thoughts

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JM Ryerson Leadership & Performance Coach

JM Ryerson, who has founded and sold three businesses, now channels his expertise into helping leadership teams achieve similar success. As a Leadership & Performance Coach, International Speaker, host of the Let’s Go Win podcast, and Best Selling Author of 'Let's Go Win,' 'Champion's Daily Playbook,' and 'Upgrade,' JM brings over 20 years of experience in building companies and leading sales teams to empower business owners across various sectors. Recently, his focus has been on the dentistry industry, guiding leaders to not only double their revenue in the first year through the core business principles he advocates but also to elevate their overall leadership proficiency. As the co-founder and CEO of Let's Go Win, JM's mission is to increase leadership, enhance culture, and help teams achieve peak performance. Driven by a passion for inspiring people to live their best lives and an unwavering belief in the potential within each individual, JM is dedicated to providing the tools necessary to transcend self-limiting beliefs. Raised in Montana and now residing in Boca Raton, Florida, with his wife Lisa and their two amazing boys, JM continues to inspire and motivate individuals to become open to the possibilities life holds.