“Incorporate lessons from others' mistakes into your business strategy.”

I read this lesson in a recent podcast guest application and I thought, ‘well, that is actually a pretty good summary of what we do here on How I Made It In Marketing.’ You can tune in and learn from others’ mistakes so you don’t have to make them yourself.

And, of course, their triumphs as well. What fun would it be to only discuss the mistakes?

So I talked to the man behind that podcast guest application – AB Lieberman, CEO and Founder, Clicks Talent [https://www.clickstalent.com/] – to hear the lessons from his triumphs and mistakes, along with the stories behind those lessons. 

Stories (with lessons) about what he made in marketing

• Act Fast
• Location matters
• A $300,000 Wake-Up Call: Why your accountant matters
• Incorporate lessons from others' mistakes into your business strategy
• The customer is always right and make sure they are always happy
• Look at the person, not at the product

Discussed in this episode

Get Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon EST

Copywriting: Every word matters in these marketing case studies from AAA, a consultant, and a real estate company [https://marketingsherpa.com/article/case-study/brand-direct-case-studies-AAA-word-marketing-examples]

Help, Don’t Hype: A guide to customer-first marketing [https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/help/]

Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (podcast episode #93) [https://www.marketingsherpa.com/article/interview/marketing-experimentation]

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This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course.

Apply to be a guest
If you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

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Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.