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Sagnik RoyMarketing Strategy for Media: Listen first, sell second (podcast episode #127)

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1. Marketing Strategy for Media: Listen first, sell second (podcast episode #127) Sagnik Roy 39:44

What if collaborating with a competitor could significantly boost your revenue? That’s exactly what Sagnik Roy, SVP at Times Internet [https://timesinternet.in/], did. In this episode, he shares how listening before selling and prioritizing soft skills reshaped his career.

Times Internet has 571 million monthly users and a US audience of five million. It is owned by the Times Group, publisher of The Economic Times and The Times of India, the largest English-language newspaper by circulation. The Times Group is a private company and claims revenue exceeding a billion dollars a year.

Roy manages a team of 15 to 20 people across three customer-facing brands.

Stories (with lessons) about what he made in marketing

• Ask, or you’ll never know
• Prioritize soft skills when hiring
• Listen first, sell second
• Lead with latitude
• Precision builds trust
•  Transparency is strength

Discussed in this episode

Join us for Get Productive With AI [https://join.meclabsai.com/mec050-accelerated] on February 27th at 1 pm EST.

Strategic Delegation: Time is your most precious asset (podcast episode #96) [https://marketingsherpa.com/article/interview/strategic-delegation]

Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (podcast episode #101) [https://marketingsherpa.com/article/interview/marketing-pragmatism]

Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (podcast episode #104) [https://marketingsherpa.com/article/interview/sustainable]

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Daniel Burstein Podcaster

Daniel Burstein is the Senior Director of Content and Marketing at MarketingSherpa and the host of the ‘How I Made It In Marketing’ podcast, where he talks to marketing leaders about the lessons learned through their careers.

He also reports on successful marketing campaigns and industry data in MarketingSherpa articles, and helps facilitate the AI Guild from MarketingSherpa's parent organization, MECLABS Institute.

Daniel has 23 years of experience in copywriting, content writing, interviewing, speaking, business journalism, content marketing, sales enablement, and field marketing communications.