In EPISODE 165 OF GROWING OLDER LIVING YOUNGER with Cheri Merz, we discuss “Packaging Your Expertise”, the multi-author book to which we both contributed a chapter. This book, the 5th installment in the Expertise-Based Business series, is  available today on Amazon Kindle at a special launch price of US$0.99.  Use this link  https://amzn.to/4cQhHuO . We discussed the challenges and opportunities faced by business writers, with a focus on establishing credibility and expertise through writing. Cheri shared practical advice for business owners and entrepreneurs looking to leverage writing to establish authority and achieve success. We discussed the difficulties of writing and publishing nonfiction books, including the importance of considering the reader’s perspective, the benefits of collaboration, and the art of crafting compelling stories. Cheri shared her tips for structuring a compelling narrative. including the use of turning points, engrossing scenes, and the need to engage the reader from beginning to end.Cheri Metz  is a 75 year old serial entrepreneur, former novelist and ghost writer turned story coach and independent publishing strategist. She also wears the Technology hat as the provider of a SAAS solution for local businesses to obtain robust apps for content mod marketing. She returned to her dream of a writing career after Retirement, and today with more than 30 self published novels, a memoir and several nonfiction books to her credit, Cheri’s  mission is to help entrepreneurs write the right book, to establish authority and attract their ideal audience.

Episode Timeline

0:11 Introduction to owning and sharing entrepreneurial expertise.

12:57 The business of writing and publishing books, including collaboration and anthology options.

20:30 Issues in writing, editing, and marketing books.  26:32 The art and craft of storytelling

Find  Packaging Your Expertise at the special launch price of US$0.99 on Amazon Kindle. https://amzn.to/4cQhHuO

To reach Cheri Merz:

cheri@metaprosperity.us

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Dr. Gillian Lockitch Dr. Gillian Lockitch

Dr. Gillian Lockitch is an international speaker, author of Growing Older, Living Younger: The Science of Aging Gracefully and The Art of Retiring Comfortably, and host of the Growing Older, Living Younger Podcast. As a dual-certified Specialist in Paediatrics and Medical Biochemistry and Professor at the University of British Columbia, her professional career was rooted in science. During her rehabilitation from life-saving emergency spinal surgery, her passion to be able to dance again led her to explore the intersection of medical and epigenetic science with non-Western healing traditions, to understand how to change aging at the cellular level. Within the Growing Older, Living Younger Project, the Change Your Aging Masterplan cycle is a year-long 3 part coaching program to preserve mind and brain, build your best body, and to survive and thrive in your environment. At 70 Dr. Lockitch became a first time entrepreneur, building a global online business with the premiere wellness and beauty company, to help others extend their healthspan, stay vibrant, active, and independent as they age. Now retired from medical practice, Dr. Lockitch is an empathetic coach and mentor but does not diagnose, treat or prescribe for medical diseases.