International Business Success: Changing gears to transform Canadian vehicle history transparency
- International Business Success: Changing gears to transform Canadian vehicle history transparency Vince Kern and Joe Luther 34:39
Until 2000, there was nothing similar to CarFax in Canada but then a small group of partners ran into a problem importing vehicles to the US. In this episode, one of them — co-host Joe Luther — tells the captivating story of his most financially prosperous business venture. It's an entrepreneurial story about recognizing the need for a product in a challenging market and having the commitment, resilience, and good fortune to create the successful solution.
2010 CarProof Canadian television ad: https://youtu.be/mkK4NePL4ao
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