Perry Marshall is one of the most expensive business strategists in the world. He is endorsed in FORBES and INC Magazine and has authored ten books. At London’s Royal Society he announced the world’s largest science research challenge, the 10 million dollars Evolution 2.0 Prize. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundations for the $400B digital advertising industry. He has a degree in Engineering and lives with his family in Chicago.
Top 3 Value Bombs
1. The Network Effect is the most powerful moat you could possibly have around your castle (business).
2. The “If If or else guarantee” recognizes that in every transaction, somebody is taking the risk and it should not be the customer.
3. The only way to succeed is in the high end. A superior product for which you can command for a higher price with a good margin is literally the only way to make a lot of Money for a small business.
Get a copy of Perry’s book on Amazon – Detox, Declutter, Dominate
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