Two young entrepreneurs, Andrea Shreshta and her cofounder Anna Stork, won $200,000 from Mark Cuban, along with his mentorship, on “Shark Tank” for their solar powered inflatable light, LuminAID. And they have grown in leaps and bounds since. How did they do it?
Developed in response to the massive earthquake in Haiti, LuminAID was born out of the need they saw for one of life’s basic necessities – light.
Hear about their process, their funding and how they won “Shark Tank” in this engaging discussion with host Joan Michelson from the ARPA-E 2015 Innovation Summit. (This was recorded when our show was called Green Connections Radio.)
What can you learn from their process?
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Joan Michelson, MBA is a highly accomplished business leader and award-winning strategic social impact and ESG – environment, social, governance – leader, who drove breakthrough results at Chrysler (in EVs), American Express and Deloitte, small businesses, and government agencies. She is an instructor on ESG issues to professionals, leaders and board members across industries. Her specialties include leveraging ESG solutions and partnerships strategically for maximum benefit, helping organizations recruit innovative, diverse women, and helping these women thrive in their careers. She is based in the Washington D.C. area.
Joan is also an accomplished journalist who has worked with top media organizations and hosts and produces the acclaimed Electric Ladies podcast (formerly known as Green Connections Radio), about innovation and leadership in energy-, climate- and sustainability-related issues across industries, featuring women experts.
She writes regularly for Forbes on these issues and has also been in the Harvard Business Review, HuffPost, TheAtlantic.com, Greenbiz, The New Economy magazine (distributed at the World Economic Forum), New Thinking magazine, regional business journals; and various other media. She coproduced segments with CBS News’ “60 Minutes,” ABC News, and “The Crusaders,” and television specials on NBC.
Joan has spent her career working in energy-sustainability-climate-ESG issues and in marketing communications, including as head of communications and co-leader of the sales and marketing team of Chrysler’s Global Electric Motorcars (GEM), driving “best year ever” growth and significantly accelerated the adoption of electric vehicles. Prior to GEM, she led marketing communications efforts to high-net-worth and high-visibility clients in management consulting-financial services companies Deloitte and American Express. She's a native of NYC and has a BA from UCLA, an MBA from Baruch College at City University of NY, and post-graduate studies at Harvard Business School, The New School and The Aspen Institute, among others. She has a Sustainability and ESG certification from Competent Boards.
