Mastering Brand Success with The Four Brand Dimensions with Stefanie Santos McLeese.
Mastering Brand Success with The Four Brand Dimensions with Stefanie Santos McLeese. I spoke with Stefanie Santos McLeese (Co-Founder, Brand Strategist at S Collective Brand Strategy & Identity) about "Mastering Brand Success with The four Brand Dimensions."
You will learn the following:
1. What is a brand? 03:56
2. Why are the four brand dimensions necessary to owning an authentic brand identity? 10:42
3. What is the Character Dimension. 11:05
4. What is the Environmental Dimension? 15:23
5. What is Emotional benefit? 19:37
6. What is Community Purpose? 25:45
To get in contact with Stefanie:
Linkedin: https://www.linkedin.com/in/stefaniesantosmcleese
Website: https://santosmcleese.com
Website: https://www.alternavida.com
This episode is sponsored by
Fantail Services https://fantailservices.com
Triad Leadership Solutions https://triadleadershipsolutions.my.canva.site
Our podcast is sponsored by
SupaPass https://www.supapass.com
Southern, Sweet & Sassy™ Coffee
Website: https://grounds4cause.com/pages/s3-coffee-co
Use DTLWPODCAST at checkout for your discount.
The Outlier Project
Website: https://theoutlierproject.co
dooko
Website: https://dookowear.com/
00:00 Introduction
03:56 What is a brand?
10:42 Why are the four brand dimensions necessary to owning an authentic brand identity?
11:05 What is the Character Dimension.
15:23 What is the Environmental Dimension?
19:37 What is Emotional benefit?
25:45 What is Community Purpose?
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