Join Ian Peterman as he explores the innovative journey of Joanna Power and Paramveer Bhachu, co-founders of Lylo. Find out how a university project during the COVID-19 pandemic led to the creation of an eco-friendly, portable washing machine designed to save water by reusing shower water. The co-founders share their development process, from prototyping to market testing, and discuss the diverse applications of their product in settings like boating, camping, and potentially developing countries. They highlight the design considerations that make Lylo not only functional but also psychologically appealing to consumers.

Notable Moments:

• 00:25 From Shower Thought to Sustainable Solution

• 02:12 Development Journey: Prototyping and Feedback

• 03:36 Exploring Potential: Beyond the Student Market

• 04:57 The Science of Shower Water Recycling

• 06:55 Branding and Market Strategy: Building a Community

• 09:21 Design Insights: Psychology Meets Functionality

• 20:31 Looking Ahead: Commercialization and Impact

About Paramveer Bhachu & Joanna Power:

Paramveer is a brand designer based in London known for pushing boundaries and maintaining optimism in the face of challenges. He strives to design solutions that have a tangible, positive impact. In his previous roles, he has utilized his research, development, and design skills to identify a business’ precise needs, managing projects in branding, marketing, packaging, and industrial design.

Joanna, the founder of Lylo, is a graduate of Product Design Engineering from Brunel University London. She is an Innovation Graduate Consultant at Anglian Water’s @One Alliance. 

Learn more about Paramveer Bhachu & Joanna Power and Lylo:

• https://lyloproducts.co.uk/ 

• https://www.instagram.com/lyloproducts/ 

• https://www.linkedin.com/company/lyloproducts/ 

• https://www.linkedin.com/in/pbhachu/ 

• https://www.linkedin.com/in/joanna-power-ab7b02151/ 

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Hosted by: Ian Peterman

Creative Director: Sara Clark

Social Media: Jacqueline Sagun

Visit our website: https://www.petermanfirm.com/

We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through Conscious Design. Ian Peterman, a leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design.

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Ian Peterman CEO

Ian Peterman is leading the way for conscious design thinking through his book, podcast, and public appearances. His methods for prioritizing restorative, sustainable, and inclusive values to build a legacy of positive impact for his client’s brands have offered an exciting and rewarding approach to the future of good business. The Peterman Design Firm specializes in developing and commercializing products and offers branding and marketing for the missions its clients create. Ian also builds teams and catalyzes growth via fractional COO and CMO services. Ian is passionate about green tech, space exploration, and creating meaningful connections through human-centered planet friendly brands. When he’s not teaching and implementing conscious design he enjoys family, food, and watching the night sky. To learn more about Ian and Conscious Design you can check out @Petermanfirm for the latest podcasts, projects, and events, or find the book on Amazon.