André-Martin Hobbs, Founder of Prêt Auto Partez (“Auto, Loan, Go” in English) and DecisioningIT shares how the brand story strategy he created using the Story Cycle System eight years ago has made him one of the fastest growing car dealerships in Canada while fending off copycat competitors who try to emulate his unbelievably profitable business model.

Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. 

Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. 

Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. 

#StoryOn!

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Most Recent Episodes

January 13, 2025

#498: Why Your Brand Story Needs a Radical Focus and How to Find It

Mark Rampolla, fouder of ZICO Coconut Water and author of High Hanging Fruit: Build Something Great By Going Where No One Else Will, shares how to built such a robust brand that you buy it back after...

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January 6, 2025

#497: How to Land Your Ideal Job by Telling Your Accomplishment Stories

Amanda Miller, Your Career Advocate, an expert resume writer and job-search coach, shares how to use storytelling to land your ideal job. Improve your storytelling immediately with my The ABTs of...

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December 30, 2024

#494: How to Make Culture Change Easy Using Your Stories

Jamie Notter co-founder of PROPEL and author of the new book Culture Change Made Easy, explores how to embrace, instigate and manage business culture change in what seems like the fastest cultural...

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