October 18th, 2024 Built Not Born

#150 – Seth Godin – This Is Strategy

Built Not Born Podcast: Seth Godin Unveils “This is Strategy” (Episode 150)

In Episode #150 – Joe Ciccarone sits down with marketing legend and bestselling author Seth Godin to discuss his latest book, “This is Strategy.”

Seth gives a master class on the art of strategic thinking!

Don’t miss this episode packed with actionable insights and the creative perspectives of Seth Godin.

Seth’s insights are a strategic playbook for navigating our ever-changing world.

Why Strategy Matters Now: Seth explains why he felt compelled to write about strategy in today’s world, touching on the need for hope and actionable plans.
Empathy: The Secret Weapon: Discover how understanding your audience is crucial for effective strategy (it’s not just for corporate bigwigs!).
Culture & Strategy: Seth breaks down his famous definition of Culture – “people like us do things like this” concept and how it relates to creating lasting change.
Avoiding the Race to the Bottom: Learn why competing solely on price is a dangerous game, and how to rise above it.
The Sunk Cost Trap: Seth shares Wisdom on letting go of past investments to move forward strategically.
Permission Marketing in the Digital Age: Killer advice for creatives looking to grow their audience authentically.
AI & Strategy: Seth offers insights on how professionals can leverage AI tools without being replaced by them.

“Low price is the last refuge of someone who doesn’t have a strategy.
“You have more power than you want to admit, and less than you think you might. Each of us has a chance to lean in and make a difference, but none of us is in charge.”